by Dominique Biquard | 18 Apr, 2024
The company had to present the new Boeing 777-300 and the new route Miami-Buenos Aires to journalists and influencers. At the same time, AA had reached a milestone changing crew member uniforms for the first time in many years. The goal was to position the new...
by Teresa Kriegsman | 24 Nov, 2022
LCI helped launch and position Gap’s new Old Navy chain while promoting the chain’s successful growth for almost a decade. In this case study LCI’s challenge was to position and promote Old Navy’s affordability, value and style while not cannibalizing its sister...
