This varies per client and their needs. It is important to understand the difference between a retainer fee structure and an hourly rate, however. A retainer does not mean you will get unlimited hours from your PR agency. Do not expect it either. It simply means that you are purchasing a sum of hours from ...
When beginning a new client/agency relationship, define what success looks like right away. From the gate, make sure you agree on specific goals that can be measured along the way. Have an honest conversation about your needs and work with your agency
As clients and agencies begin a long-term relationship, both teams need to ensure that they can work together. Like any relationship,
This varies per client and their needs. It is important to understand the difference between a retainer fee structure and an hourly rate, however. A retainer does not mean you will get unlimited hours from your PR agency. Do not expect it either. It simply means that you are purchasing a sum of hours from ...
When beginning a new client/agency relationship, define what success looks like right away. From the gate, make sure you agree on specific goals that can be measured along the way. Have an honest conversation about your needs and work with your agency.
