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Trust and Reputation Drive Brand Influence, But Are You Measuring What Matters?

by | 10 Sep, 2026 | B2B Communications, Consumer Communications, Corporate Social Responsibility, Influence Insights, Measurement, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing

Brand influence has never been particularly easy to measure. Organizations can track media coverage, social engagement, website traffic, sales, and other concrete outcomes, but knowing what can be measured is different from knowing what matters. The measures that are...

Conversation Visibility: The New Competitive Advantage in an AI-Driven World

by | 20 Aug, 2026 | AI in PR, Consumer Communications, Digital PR, Influence Insights, Media Relations, Online PR, PRGN Presents Podcasts, Public Affairs, Public Relations, Social campaigns

For years, companies have invested heavily in making themselves easy to find. They built better websites. Improved their SEO. Produced more content. Increased their advertising budgets. Expanded their social media presence. All worthwhile investments. But something...

Influence isn’t a communications tactic. It’s an organizational strategy.

by | 10 Aug, 2026 | Consumer Communications, Corporate Communications, Influence Insights, Media Relations, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management

For years, organizations have measured success by what people know about them: brand awareness, impressions, media coverage, and website traffic. And although these metrics still matter, they are no longer enough. Today’s business environment demands something...

Why Local Knowledge Is Still a PR Agency’s Biggest Advantage

by | 24 Jul, 2026 | B2B Communications, Corporate Communications, Media Relations, PR Tips & Trends, PRGN Presents Podcasts, Public Affairs, Public Relations

Companies come to Arkansas from all over the country and all over the world. As you may or may not know, Arkansas is home to the world’s largest retailer, Walmart, plus other heavy hitters, such as J.B. Hunt Transport, Tyson Foods and Murphy USA. These companies,...