As the Covid-19 pandemic continues to rage on, the world is learning how to cope with it and businesses are looking for new opportunities the crisis presents. In the travel and leisure industry – my closer area of expertise – professionals are already brainstorming now not only about how to survive, but also how to … Read More
Russia’s CROS and North American agencies dominate PRGN 2020 Best Practice Awards
The Public Relations Global Network (PRGN) announced winners of its 2020 Best Practice Awards today in an online Awards Gala ceremony attended by member agencies from across the globe virtually. “With the PRGN awards, we celebrate every year the outstanding work done by our member agencies and at the same time offer inspiration and ideas … Read More
Communicators from Around the World Convene Virtually to Exchange Knowledge and Develop Business Partnerships Globally
(Oct. 19, 2020 – NEW YORK) – The Public Relations Global Network (PRGN), hosted a lively panel discussion featuring agency leaders from around the world, discussing “The New World Ahead.” Held in conjunction with the network’s bi-annual Fall conference on October 16, this first-time virtual event was attended by nearly 200 communicators from around the … Read More
What does a PR firm do in the digital age?
Digital PR is simply the evolution of what has until now been known as “traditional” PR. It’s the opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past with new-age tools and tactics that are customisable, effective and measurable. To a certain extent one … Read More
Public Relations Global Network Elects Robert Bauer as President
The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring meeting, held virtually for the first time due to the Covid-19 pandemic. During the online video meeting – which replaced … Read More
Public Relations Global Network Adds Offices in Arkansas, Colorado, Oregon
The Public Relations Global Network (PRGN) announced today it has added three new locations to its global network, raising the number of its offices serving PR clients throughout the world to 53. PRGN is adding three new offices to its network in Little Rock, Arkansas, Denver, Colorado, and Portland, Oregon. PRGN will be represented in … Read More
Is a College Degree Necessary to Work in PR?
Don’t expect a big surprise when reading our answer to this question: No, a formal certificate of any kind of curriculum is definitely not necessary to work and survive in PR – as many agency owners, pr managers and employees without a degree can tell you from their experience. But having said this, of course, … Read More
Keeping an eye on the competition
So, how do you keep an eye on your competitors? One of the best and easiest ways to keep watch is to audit your competitors’ communications. It requires you (or your agency) to keep an eye on (as well as an ear out) for what they are saying. The right places to look and listen … Read More
Why should blogging be a part of your PR strategy?
Nowadays, PR is much more than media relations, press releases or launch events. PR becomes a modern combination of classical and new communication trends – integrated, 360 degree PR strategy including visuals, digital solutions, and, of course, blogging. Blogs fit the taste of those who are looking for interesting pieces of news, non-traditional recommendations or … Read More
Win December with These End-of-Year PR Tips
Here some ways to end 2018 on a high note. Publish your end-of-the-year report. Share your 2018 successes with your clients and staff. Provide a Share of Voice report to display how your efforts compared to Brand X. What other tracking will your client appreciate? Provide it. Pursue that elusive media outlet. So your client … Read More
What’s in store for PR in 2019?
It’s that time of year. We’re all finishing up the current year while looking towards the future, gazing into our all-knowing crystal balls. And in our industry, that means looking at what’s in store for the field of public relations in 2019. I took the liberty of asking my friends and colleagues at the Public … Read More
