By far the country’s economic powerhouse, Bucharest is a city of more than 2 million people and is bustling with life and open to business. Bucharest is home to 9% of Romania’s population but accounts for almost a quarter of the nation’s GDP. A majority of national and international companies have selected Bucharest for their headquarters,...
Continue ReadingOffering 300-plus days of sunshine annually, the metropolitan Phoenix area is expected to grow to 6 million people by 2029 and represents nearly 73% of the state’s economy. Phoenix is the 5th largest U.S. city and boasts 40-plus colleges and universities to prepare the state’s workforce. Projected employment growth for the next decade is 15%. With...
Continue ReadingLiving here is easy, but the business environment is quite restrictive. Compared to other countries, Austria has a high level of regulations and barriers for setting up a new business or expanding into new fields. As the capital city and the only true metropolitan area, Vienna holds a dominating position, and there are more truly local...
Continue ReadingNAIROBI / BRUSSELS – The Public Relations Global Network (PRGN) has announced today the launch of the Global Expert Panel on tourism and travel for Africa, led by its member agency The Newmark Group, a strategic communications and advisory firm headquartered in Nairobi, Kenya....
Continue ReadingRanked by Forbes among the 15 best countries in the world for doing business, Ireland is renowned as a high-performance knowledge economy with outstanding IT, infrastructure and human resource skills. ...
Continue ReadingThe world continues to face wave after wave of controversial news stories and polarized opinions on a whole variety of issues — from guns, to abortion, to the nature of climate change, the presidential election, war. The role of public relations is often to manage communication, to guide our executives on what to say and when....
Continue ReadingAlabama is well-known for many cultural stereotypes, but those lucky enough to grow roots here know it’s a best kept secret with an affordable quality of life surrounded by deep community engagement, outdoor recreational treasures, an emerging innovation sector and iconic Southern hospitality. Yes, you may be surprised to learn that Alabama is more than meets...
Continue ReadingLithuania offers an ideal environment for business growth with minimal bureaucracy and efficient processes. It ranks highly globally for its digital skills availability and economic freedom. Setting up your business here is quick and easy, with the entire process conveniently completed online within days. This streamlined setup process contributes to Lithuania’s rising international rankings....
Continue ReadingAs members of the Public Relations Global Network have returned home from the most recent member meeting and conference in Hong Kong at the end of May, chances are increasing for more business collaborations among the 50+ agencies spread across six continents....
Continue ReadingSweden is an EU member state and benefits greatly from the free movement of goods, services, people, and capital. Located in the middle of the Nordic region, Sweden has historically also cultivated strong trade relations and close cooperation with its neighbouring Nordic countries. Other main trade and export partners are Germany, the USA, and the UK....
Continue ReadingNEW YORK-LONDON-HONG KONG – The Public Relations Global Network (PRGN) announced today the slate of new officers recently elected for one of the world’s largest networks of independent Public Relations, Public Affairs and communications agencies. The appointments were announced at PRGN’s bi-annual Spring member conference, held in Hong Kong on May 24-25....
Continue ReadingFrance boasts a diverse business environment characterized by a blend of tradition and innovation. Its strategic location in Europe, well-developed infrastructure, and skilled workforce make it an attractive destination for investors. The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its economic prowess and France’s influence in the...
Continue ReadingWith the passing of the Green Claims Directive, the EU now picks up the gauntlet against corporate greenwashing. By laying down stringent rules for how companies may deploy claims about their sustainability, the intention is to eliminate the practices of greenwashing that for so long have been misleading consumers into making unsustainable choices....
Continue ReadingPhiladelphia is the largest city in Pennsylvania, and the sixth largest city in the U.S. – a fact that outsiders often forget, given its situation between super-cities New York and Washington, D.C., Philadelphia is a true East Coast city – cosmopolitan, international, trendsetting. It is a stark contrast from Pittsburgh on the western side of the...
Continue ReadingAgriculture anchors Arkansas’ economy; it’s the No. 1 U.S. rice producer and the No. 3 broiler chicken producer. It is fast becoming a top outdoor recreation hub, particularly for year-round mountain biking....
Continue ReadingDenmark has earned a position as global leader in innovation due to its different business environment and culture. Today Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Copenhagen, the capital city, is considered a global hub for...
Continue ReadingLos Angeles is an epicenter of global communications. It’s where people come to be noticed. It’s where you start if you want to reach the world. With the world-famous Pacific Ocean beaches to the left, and picturesque – often snowcapped – mountains to the right, Los Angeles is what many would view as paradise. ...
Continue ReadingFinland has been crowned as the happiest country in the world seven times in a row. It has held this title since 2018 in the World Happiness Report. Many factors that contribute to this success are also very relevant for the business environment....
Continue ReadingNashville’s rapid growth and diverse economy make it a prime secondary market for business. With a daily population increase of 86 in 2023 and headquarters like HCA, Nissan, VUMC, Amazon, and TikTok, it showcases a strong mix of sectors. The hospitality industry, worth $9.2 billion, highlights its economic vitality, supporting 70,000 jobs. Nashville’s business-friendly climate, absence...
Continue ReadingMarked by a diverse economy and a central geographic location in the U.S., Ohio’s business landscape is a prime destination for companies seeking growth and opportunity. Like many other Midwestern U.S. states, Ohio offers strong industry clusters, booming infrastructure and a supportive business environment focused on the value of personal connections. Within the Ohio market in...
Continue ReadingItaly’s business landscape blends tradition with innovation, anchored by SMEs and complemented by multinational branches, notably in Milan and Rome. Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with...
Continue ReadingEnhancing its capabilities in Europe’s Nordic Region, the Public Relations Global Network (PRGN) announced today it has added independent Sweden-based Aspekta AB to its global network....
Continue ReadingIn the world of public relations and marketing, Artificial Intelligence (AI) is no longer a futuristic concept but a present reality. With AI tools like ChatGPT, the industry has witnessed a paradigm shift in how communication strategies are developed and implemented. Embracing AI involves a journey that will continue to open up new avenues for PR...
Continue ReadingAt the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. Public policy decisions can impact our client businesses and organizations, making it imperative for PR and communications experts to understand how to navigate this terrain effectively. Although the legislative process can be arcane, skillful use of public...
Continue ReadingIndia is fast becoming a crucial market for public relations. This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. Cultural, geopolitical, demographic, and social distinctions all play major...
Continue ReadingChina, with its vast geographical area and diverse development, offers immense opportunities for businesses. The Chinese market by GDP is as massive as the European Union, with territory twice the size of EU countries combined. From the bustling megacities of Beijing and Shanghai to the rapidly developing towns in the inland, China’s market is both extensive...
Continue ReadingIndependent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. And while PRGN members share several millions of dollars’ worth of business every year, it’s important to highlight that such business deals or referrals do not happen from one day to...
Continue ReadingYour audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine. How do today’s PR teams keep up? Savvy PR leaders have learned to amplify their PR wins to get the biggest impact....
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1) The importance of communication measurement for CMOsFor CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact....
Continue ReadingThe Public Relations Global Network (PRGN) announced winners of its 2023 Best Practice Awards at an awards gala ceremony held at the FANG Restaurant in San Francisco and attended by more than 30 member agencies from across the globe....
Continue ReadingAll relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing. Here are five tips...
Continue ReadingGrowing up in a small town on the Flathead Indian Reservation in Western Montana, I was lucky to be surrounded by a strong community, including the consolidated Salish and Kootenai Native American Tribes. The Tribes’ goal was for their community to succeed by leading with their values. Over the years, the tribal organizations worked to both...
Continue ReadingAs a leader in business and captain of a rapidly evolving agency in South Africa, I’ve found myself reflecting on the essence and nuances of transformation, especially in our current economic landscape. My beliefs and values that drive transformation in our business are based on a rich tapestry of experiences, not just from my South African...
Continue ReadingI had another opportunity to engage in a thought-provoking podcast conversation on PRGN Presents. Abbie Fink from HMA Public Relations and I delved into the ever-changing priorities in business and marketing. ...
Continue ReadingAs 32nd President of the Public Relations Global Network, Andy See is also the first Asian president of one of the world’s largest networks of independent PR and communications agencies. A native of Malaysia and founder and principal partner of Perspective Strategies in Kuala Lumpur, Andy started his one-year service at PRGN’s Member Meeting and Conference...
Continue ReadingEffective public relations is an indispensable component of the business strategies for professional services firms, which include everything from an investment banking entity to an architectural firm, and more. While the primary function is to establish and uphold the reputation, credibility, and visibility of these firms within their respective markets, a well thought out strategic plan...
Continue ReadingNEW YORK / LONDON – The Public Relations Global Network (PRGN) announced today it has added Finland-based Ellun Kanat Oy to its global network. The addition raises the number of member agencies in the network to 55....
Continue ReadingIsrael is one of the fastest-growing countries in the world. At just 75 years old, it has become a significant player in the global economy and a true contributor to the development of technology. Israel is known as the startup nation, with thousands of startups operating in a country of 9.5 million people. This, and many...
Continue ReadingToday, media relations outreach and social media programs are considered basic fundamentals in a public relations program, but in truth, they are just one component of a successful business strategy. Given public relations is an integral component in today’s business landscape, a strategic investment in communications efforts can drive results and help companies stand out in...
Continue ReadingWhen you’re living in a material world, instant gratification is the name of the game and your business-to-consumer marketing approach should cater to its audience accordingly. However, when your focus is on B2B marketing, your clients’ services are the product and the purchasing process is not as simple as clicking “Add to Cart” nor should it...
Continue ReadingTechnology has a central role in communications and organisational operations, to the degree that a technology blind spot on a company board can have serious and wide-ranging implications for a company....
Continue ReadingWhen a crisis hits a business and affects its reputation, the response must be prompt, transparent, and effective. Here are the most important things a business should do when a crisis hits the media, affecting its reputation....
Continue ReadingIn today’s economic environment, every company is looking for ways to improve efficiency, cut costs and pack the new business pipeline. For savvy C-suite executives, public relations is a key component to building the right personality for their brand. As a result, it also sets the stage to build the new business pipeline. How does that...
Continue ReadingA crisis is often evaluated by how the CEO or Management handle it leaving out the important role of the board. There are common factors that come together to create bad habits but with improved communication you can avoid a dysfunctional board of directors....
Continue ReadingWe have seen so much change in recent years. The world has rapidly shifted towards digital, and Industry 4.0 is sweeping across value chains of most if not all economic sectors. The age of PR (or Public Relations) 4.0 has arrived together with the massive shift to digital and social. PR4.0 is more than just about...
Continue ReadingAt a time when the metaverse and metaverse marketing are simultaneously erupting with popularity and widely misunderstood, Lauren Reed, owner of REED Public Relations, sat down with Jennifer Poythress, founder of The Rabbit Hole VR & Virtual Marketing, to discuss all things metaverse marketing....
Continue ReadingInflation is skyrocketing. Economies around the world are stalling. And on top of all this – we have a war in Europe. However you look at it, these are challenging times. Many people feel anxious about money, health, and their future; people are increasingly in a state of chronic stress because they face multiple crises....
Continue ReadingIt is five minutes to midnight, at least when it comes to sustainability and corporate reporting. We are living in a time where demands from several stakeholder groups – be it NGOs, customers, investors or governments – have never been higher. To give you an example: no one wants to buy a T-shirt that has been...
Continue ReadingIn an increasingly connected world, it’s critical for public relations, marketing, and communications specialists to understand the dynamics that exist when communicating across cultural lines. Throughout the year, billions of people celebrate hundreds of holidays, religious events, and festivals. Communications specialists need to understand how to effectively navigate and understand holidays of the world, especially when...
Continue ReadingSINGAPORE-NEW YORK-LONDON – Following its 2022 Asia Summit Conference and Fall Member Meeting in Singapore, the Public Relations Global Network (PRGN) announced today it has added New Zealand-based Alexander PR Ltd. to its global network, enhancing its ability to serve clients throughout the world. ...
Continue ReadingThe Public Relations Global Network (PRGN) announced winners of its 2022 Best Practice Awards at an awards gala ceremony held at the Gardens by the Bay in Singapore and attended by more than 30 member agencies from across the globe....
Continue ReadingThe past few years have brought previously unseen challenges for societies globally – pandemic, war, inflation and increasing social demands and tensions. Communications professionals will have to take these new factors into account when advising their clients on day-to-day activities as well as when drafting communications plans. ...
Continue ReadingThe practice of public relations requires a variety of skills: strategy, communication, analytics and creativity. All of these components blend to create a colorful, evocative, engaging and informative landscape. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy cannot...
Continue ReadingEvery organization, business and brand relies heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations (PR), brands gain access to a powerful tool that can help them reach their goals—from building greater brand awareness...
Continue ReadingSome of the most famous case studies prove how public relations changes behavior. Companies with poor reputations are respected again. Warring factions make peace and live in harmony. Recalled product lines return to the shelf. PR can really does have the power to change the world....
Continue ReadingIt’s no secret that mobile devices have taken the world by storm, with more people communicating and consuming content on them each day. In fact, the average person in the United States spends 5.4 hours on their mobile devices daily....
Continue ReadingWhat a year! After 2020 wiped out all the plans people, companies, organizations and governments had made for that year, 2021 continued to surprise us in both good and bad ways. Worldwide rollout of vaccination; bullish stock markets; tourists in space, former presidents sentenced for jail or banned from social media platforms; return of inflation; “red...
Continue ReadingThe Public Relations Global Network (PRGN) announced winners of its 2021 Best Practice Awards today in an online Awards Gala ceremony attended virtually by member agencies from across the globe....
Continue ReadingOver the last year, many companies have asked themselves: are we doing enough to address social justice issues that affect our customers and employees? And is it wise for brands to publicly take a stance on such issues? Leaders are understandably hesitant to step out of their comfort zone and court any kind of controversy....
Continue ReadingAt its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them. ...
Continue ReadingWithout a doubt, technology has opened the door to one of the most remarkable and recent inventions, social media. Its thriving popularity is apparent — as of the start of this year, more than 55% of the total global population are now social media users. ...
Continue ReadingOver the past 15 months, the global pandemic has challenged mankind in so many ways, from our very existence to the way we do business, and thankfully, the worst part appears to be behind us. As life goes on, so is the need to communicate, promote, salvage, interact, advise, contain, create – connections, ideas, plans, and...
Continue ReadingNEW YORK-LONDON – The Public Relations Global Network (PRGN) announced today it has added two new agencies to its global network, raising the number of its offices serving PR clients throughout the world to 54. PRGN is adding two agencies with a total of four new offices to its network in Birmingham, Alabama, as well as...
Continue ReadingNEW YORK-LONDON – The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring member conference, held virtually due to the Covid-19 pandemic....
Continue ReadingNEW YORK-LONDON – The Public Relations Global Network (PRGN) is holding its bi-annual member conference virtually between May 5 and 7, 2021. The event, which in previous years has been held at rotating locations across continents, is being run this year on a virtual events platform due to the global Covid-19 pandemic....
Continue ReadingNEW YORK-LONDON-BRUSSELS – The Public Relations Global Network (PRGN) and the International Public Relations Association (IPRA) have signed a cooperation agreement involving information exchange and benefits to the organizations and their respective memberships....
Continue ReadingNEW YORK-LONDON – Member agencies of the Public Relations Global Network (PRGN) have reported an unprecedented surge of new business success in the first two months of 2021. Despite the global pandemic and its economic impacts worldwide, independent agencies prove resilient, agile and successful in expanding their business offering – an internal survey at PRGN shows....
Continue ReadingSustainability is becoming more and more important: People are aware of global challenges like climate change, pollution and social inequality, and they discuss them and ask for solutions. It is clear that companies have a major impact on social and ecological issues, so the pressure on them to operate sustainably is increasing accordingly. Not only because...
Continue ReadingAs the Covid-19 pandemic continues to rage on, the world is learning how to cope with it and businesses are looking for new opportunities the crisis presents. In the travel and leisure industry – my closer area of expertise – professionals are already brainstorming now not only about how to survive, but also how to use...
Continue Reading(Oct. 19, 2020 – NEW YORK) – The Public Relations Global Network (PRGN), hosted a lively panel discussion featuring agency leaders from around the world, discussing “The New World Ahead.” Held in conjunction with the network’s bi-annual Fall conference on October 16, this first-time virtual event was attended by nearly 200 communicators from around the world....
Continue ReadingDigital PR is simply the evolution of what has until now been known as “traditional” PR. It’s the opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past with new-age tools and tactics that are customisable, effective and measurable....
Continue ReadingThe Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring meeting, held virtually for the first time due to the Covid-19 pandemic....
Continue ReadingThe Public Relations Global Network (PRGN) announced today it has added three new locations to its global network, raising the number of its offices serving PR clients throughout the world to 53. PRGN is adding three new offices to its network in Little Rock, Arkansas, Denver, Colorado, and Portland, Oregon....
Continue ReadingDon’t expect a big surprise when reading our answer to this question: No, a formal certificate of any kind of curriculum is definitely not necessary to work and survive in PR – as many agency owners, pr managers and employees without a degree can tell you from their experience....
Continue ReadingNowadays, PR is much more than media relations, press releases or launch events. PR becomes a modern combination of classical and new communication trends – integrated, 360 degree PR strategy including visuals, digital solutions, and, of course, blogging. Blogs fit the taste of those who are looking for interesting pieces of news, non-traditional recommendations or educational...
Continue ReadingHere some ways to end 2018 on a high note. ...
Continue ReadingIt’s that time of year. We’re all finishing up the current year while looking towards the future, gazing into our all-knowing crystal balls. And in our industry, that means looking at what’s in store for the field of public relations in 2019....
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