Over the last year, many companies have asked themselves: are we doing enough to address social justice issues that affect our customers and employees? And is it wise for brands to publicly take a stance on such issues? Leaders are understandably hesitant to step out of their comfort zone and court any kind of controversy. … Read More
The Best PR Can’t Replace Real Leadership
At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them. However, many make the mistake that PR can help them solve a real leadership and business problem especially when … Read More
Navigating the World of Influencers in PR
Without a doubt, technology has opened the door to one of the most remarkable and recent inventions, social media. Its thriving popularity is apparent — as of the start of this year, more than 55% of the total global population are now social media users. Social media has become an essential part of organizations Public … Read More
What Should PR Firms Be Prepared For In the Post-Covid Era?
Over the past 15 months, the global pandemic has challenged mankind in so many ways, from our very existence to the way we do business, and thankfully, the worst part appears to be behind us. As life goes on, so is the need to communicate, promote, salvage, interact, advise, contain, create – connections, ideas, plans, … Read More
Public Relations Global Network Adds Agencies in Alabama and Brazil
NEW YORK-LONDON – The Public Relations Global Network (PRGN) announced today it has added two new agencies to its global network, raising the number of its offices serving PR clients throughout the world to 54. PRGN is adding two agencies with a total of four new offices to its network in Birmingham, Alabama, as well … Read More
Public Relations Global Network Elects Alexandra Dinita as President
NEW YORK-LONDON – The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring member conference, held virtually due to the Covid-19 pandemic. Following a vote from PRGN member agencies, Alexandra … Read More
PRGN Members Convene Virtually to Exchange Knowledge and Develop Business Partnerships
NEW YORK-LONDON – The Public Relations Global Network (PRGN) is holding its bi-annual member conference virtually between May 5 and 7, 2021. The event, which in previous years has been held at rotating locations across continents, is being run this year on a virtual events platform due to the global Covid-19 pandemic. The three-day event … Read More
Public Relations Global Network and the International Public Relations Association enter cooperation agreement
NEW YORK-LONDON-BRUSSELS – The Public Relations Global Network (PRGN) and the International Public Relations Association (IPRA) have signed a cooperation agreement involving information exchange and benefits to the organizations and their respective memberships. According to the cooperation, member agencies of PRGN will be able to enter IPRA’s renowned annual public relations global competition, the Golden … Read More
Public Relations Global Network Agencies Start 2021 With More Than 100 New Client Assignments
NEW YORK-LONDON – Member agencies of the Public Relations Global Network (PRGN) have reported an unprecedented surge of new business success in the first two months of 2021. Despite the global pandemic and its economic impacts worldwide, independent agencies prove resilient, agile and successful in expanding their business offering – an internal survey at PRGN … Read More
Public Relations Global Network Endorses UNESCO Declaration on a Healthier, Viable, Better World
Global communications group joins initiative calling for communications professionals to do their part in face of the global pandemic, climate emergency and future threats facing mankind The Public Relations Global Network (PRGN) today joined an initiative endorsed by Orbicom, the network of UNESCO chairs in communications, and called the “International Declaration of Communications Professionals and Researchers … Read More
Six Reasons Why Sustainability Matters for all Companies – and Two Common Mistakes They Should Avoid
Sustainability is becoming more and more important: People are aware of global challenges like climate change, pollution and social inequality, and they discuss them and ask for solutions. It is clear that companies have a major impact on social and ecological issues, so the pressure on them to operate sustainably is increasing accordingly. Not only … Read More
New Angles That Work in Travel and Leisure PR in the Midst of the Pandemic
As the Covid-19 pandemic continues to rage on, the world is learning how to cope with it and businesses are looking for new opportunities the crisis presents. In the travel and leisure industry – my closer area of expertise – professionals are already brainstorming now not only about how to survive, but also how to … Read More
Russia’s CROS and North American agencies dominate PRGN 2020 Best Practice Awards
The Public Relations Global Network (PRGN) announced winners of its 2020 Best Practice Awards today in an online Awards Gala ceremony attended by member agencies from across the globe virtually. “With the PRGN awards, we celebrate every year the outstanding work done by our member agencies and at the same time offer inspiration and ideas … Read More
Communicators from Around the World Convene Virtually to Exchange Knowledge and Develop Business Partnerships Globally
(Oct. 19, 2020 – NEW YORK) – The Public Relations Global Network (PRGN), hosted a lively panel discussion featuring agency leaders from around the world, discussing “The New World Ahead.” Held in conjunction with the network’s bi-annual Fall conference on October 16, this first-time virtual event was attended by nearly 200 communicators from around the … Read More
What does a PR firm do in the digital age?
Digital PR is simply the evolution of what has until now been known as “traditional” PR. It’s the opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past with new-age tools and tactics that are customisable, effective and measurable. To a certain extent one … Read More
Public Relations Global Network Elects Robert Bauer as President
The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring meeting, held virtually for the first time due to the Covid-19 pandemic. During the online video meeting – which replaced … Read More
Public Relations Global Network Adds Offices in Arkansas, Colorado, Oregon
The Public Relations Global Network (PRGN) announced today it has added three new locations to its global network, raising the number of its offices serving PR clients throughout the world to 53. PRGN is adding three new offices to its network in Little Rock, Arkansas, Denver, Colorado, and Portland, Oregon. PRGN will be represented in … Read More
Is a College Degree Necessary to Work in PR?
Don’t expect a big surprise when reading our answer to this question: No, a formal certificate of any kind of curriculum is definitely not necessary to work and survive in PR – as many agency owners, pr managers and employees without a degree can tell you from their experience. But having said this, of course, … Read More
Keeping an eye on the competition
So, how do you keep an eye on your competitors? One of the best and easiest ways to keep watch is to audit your competitors’ communications. It requires you (or your agency) to keep an eye on (as well as an ear out) for what they are saying. The right places to look and listen … Read More
Why should blogging be a part of your PR strategy?
Nowadays, PR is much more than media relations, press releases or launch events. PR becomes a modern combination of classical and new communication trends – integrated, 360 degree PR strategy including visuals, digital solutions, and, of course, blogging. Blogs fit the taste of those who are looking for interesting pieces of news, non-traditional recommendations or … Read More
Win December with These End-of-Year PR Tips
Here some ways to end 2018 on a high note. Publish your end-of-the-year report. Share your 2018 successes with your clients and staff. Provide a Share of Voice report to display how your efforts compared to Brand X. What other tracking will your client appreciate? Provide it. Pursue that elusive media outlet. So your client … Read More
What’s in store for PR in 2019?
It’s that time of year. We’re all finishing up the current year while looking towards the future, gazing into our all-knowing crystal balls. And in our industry, that means looking at what’s in store for the field of public relations in 2019. I took the liberty of asking my friends and colleagues at the Public … Read More
