March 21 2022
To share its 30-year anniversary with all PR and communications professionals around the globe, the Public Relations Global Network is sharing 30 pearls of wisdom from its senior members and agency leaders.
The 30 pearls – some of the network members’ best tips and advice polished in the past 30 years and dazzling to show direction for the next decades in PR and communications – will be published in an eBook at PRGN’s anniversary meeting in Scottsdale, Arizona, in May 2022. The eBook will be available for downloads on the PRGN website.
Below is the first one of the 30 pearls from members, expanded to fit PRGN’s regular blog series. It is written by Ed Stevens, one of the founders of PRGN, a former President, marketing chair and executive committee member and today a Member Emeritus and advisory board member of PRGN and Chairman Emeritus of Roop & Co., PRGN’s partner agency in Ohio.