Robert Bauer

 

Región LATAM - Iberoamérica

Austria – Align with Local Culture for Success

By Robert Bauer - accelent communications

Business environment in Austria

Living here is easy, but the business environment is quite restrictive. Compared to other countries, Austria has a high level of regulations and barriers for setting up a new business or expanding into new fields. As the capital city and the only true metropolitan area, Vienna holds a dominating position, and there are more truly local...

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Reviving Healthcare and Pharma Communications after the Pandemic

By Robert Bauer - accelent communications

Stick to the truth – even if it’s uncomfortable

The Covid-pandemic has left behind some major obstacles for future healthcare and pharma communications campaigns. While there are regional differences, the general pattern seems to be global and comprises of four key trends:...

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Social Giving – How Should Corporations Approach It?

By Robert Bauer - accelent communications

More and more enterprises acknowledge their responsibility to share their profits with the society in which they work and grow. It is not just a matter of “good consciousness”, but rather a step that is quite logical and well based in human everyday experience: Sooner or later you will need another one’s support and help, so...

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How to Use Polling for More Effective PR Communication?

By Robert Bauer - accelent communications

Let’s be honest: Not every client has a compelling story to tell if you look just at their products or services. So, a little investment in a poll or survey can help raise their profile as a thought leader and relevant voice in their respective industry. But there are a few caveats to observe so that...

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Public Relations Global Network Elects Alexandra Dinita as President

By PRGN Admin

NEW YORK-LONDON – The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring member conference, held virtually due to the Covid-19 pandemic....

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Public Relations Global Network Elects Robert Bauer as President

By PRGN Admin

The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring meeting, held virtually for the first time due to the Covid-19 pandemic....

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Public Relations Global Network (PRGN) Hits 50-Member Mark with Addition of Two New Agencies, Selects Christina Rytter as President

By PRGN Admin

The Public Relations Global Network (PRGN) today announced the addition of two new communications agency affiliates to one of the world’s largest PR agency networks. These firms – S&A Communications and asoluto – joined PRGN during the consortium’s recent bi-annual meeting in Dallas, Texas.  PRGN members elected Christina Rytter, managing director and founder of Copenhagen, Denmark-based...

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