por Robert Bauer | 6 Feb, 2026 | AI in PR, Comunicación corporativa, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Gestión de la reputación
Predictions in general are future-oriented statements which try to anticipate upcoming events or situations but obviously cannot be proved in advance. So a prediction always has a strong element of speculation as built-in weakness. In PR, we mean, of course, also...
por Robert Bauer | 8 Jul, 2024 | Consumer Communications, Comunicación corporativa, Faces and Markets of PRGN, Relación con medios, Online PR, PR Tips & Trends, Public Relations, Gestión de la reputación, Social media Management
Business environment in Austria Living here is easy, but the business environment is quite restrictive. Compared to other countries, Austria has a high level of regulations and barriers for setting up a new business or expanding into new fields. As the capital city...
por Robert Bauer | 20 Mar, 2023 | Consumer Communications, Coronavirus, Comunicación corporativa, PR Tips & Trends, Public Relations, Gestión de la reputación
The Covid-pandemic has left behind some major obstacles for future healthcare and pharma communications campaigns. While there are regional differences, the general pattern seems to be global and comprises of four key trends: a renewed scepticism towards science in...
por Robert Bauer | 8 Nov, 2021 | Comunicación corporativa, Corporate Social Responsibility, PR Tips & Trends, Public Relations, Gestión de la reputación, Social campaigns
More and more enterprises acknowledge their responsibility to share their profits with the society in which they work and grow. It is not just a matter of “good consciousness”, but rather a step that is quite logical and well based in human everyday experience: Sooner...
por Robert Bauer | 5 Jul, 2021 | B2B Communications, Consumer Communications, Comunicación corporativa, PR Tips & Trends, Public Relations, Gestión de la reputación
Let’s be honest: Not every client has a compelling story to tell if you look just at their products or services. So, a little investment in a poll or survey can help raise their profile as a thought leader and relevant voice in their respective industry. But there are...
