The European Union is getting serious about sustainability communication and reporting. And while some people and organizations are spending all their energy complaining, others are looking for solutions and relishing the challenge. I was more than happy to share my...
Corporate Social Responsibility
Nonprofit Social Media: Tips for Creating a Successful Campaign
Nonprofit outreach requires a strategic approach to create the right voice which will lead to the right result. Bringing Hope to the Family USA turned to The Hoyt Organization, Inc. (THO), the Los Angeles area PRGN member agency, to develop a strong digital presence...
Navigating PR in an Election Year – The Political Minefield
As the United States gears up for another presidential election, the political landscape is more polarized than ever. This division extends beyond the ballot box, seeping into every aspect of public discourse and presenting unique challenges for businesses and...
The Power of Cause Marketing
Cause marketing is a topic I’m incredibly passionate about, and it’s easily my favorite aspect of marketing and PR. I entered this industry because I love the psychology behind communications and marketing—figuring out what provokes someone to take action. Over time,...
Mexico: Bringing PR and PA Excellence to Diverse Organizations
Business environment in Mexico Mexico holds a strategic position as the economic and financial hub of Latin America, offering unique business opportunities. The country provides a favorable environment for foreign investment, nearshoring and entrepreneurship. Mexico...
Reacting to Controversial Topics
The world continues to face wave after wave of controversial news stories and polarized opinions on a whole variety of issues — from guns, to abortion, to the nature of climate change, the presidential election, war. The role of public relations is often to...
Green Claims Directive: Re-establishing Trust in Sustainability Communication
With the passing of the Green Claims Directive, the EU now picks up the gauntlet against corporate greenwashing. By laying down stringent rules for how companies may deploy claims about their sustainability, the intention is to eliminate the practices of greenwashing...
The Key to an Outstanding Sustainability Report
In today’s corporate landscape, sustainability is more than a buzzword; it’s a critical component of business strategy. As concerns over climate change and social inequality escalate, companies are pushed not only to implement sustainable practices but also to...
Sobre PRGN
PRGN reúne a las principales agencias independientes de relaciones públicas del mundo en una red global sólida y gestionada por sus propios miembros. Con más de 50 firmas cuidadosamente seleccionadas en seis continentes, combinamos un profundo conocimiento local con alcance global para conectar con los mercados, audiencias y conversaciones que realmente importan.
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Estudio PRGN Influence Insights
How AI, Trust and Influence Are Reshaping Global Brands
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
Latest News
PRGN Launches Health Practice Group to Meet Rising Global Demand for Health Communications
New group brings together more than 20 independent agencies across four continents, 11 languages and 93 health specialists LONDON / NEW YORK / BRUSSELS – The Public Relations Global Network (PRGN) announced the launch of its Health Practice Group, bringing together...
PRGN crea la región de América Latina ante la creciente influencia de sus mercados
Loreley Maldonado named first Regional Vice President for Latin America as PRGN creates distinct North American and Latin American regions in its global structure BRUSSELS / NEW YORK – The Public Relations Global Network (PRGN) announced today a regional restructure...
Brand Influence Expands in Complexity as Organizations Adapt to an AI-Driven Landscape
(NEW YORK / LONDON / BRUSSELS — May 14, 2026) – New global survey findings from business, marketing and communications professionals across 48 countries highlight how organizations are navigating an evolving landscape for brand influence, with artificial...

