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The Next China is Still China: A PR Playbook for the New Era

by Shawn Jiang Xiaofeng | 19 Mar, 2026 | Corporate Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Affairs, Public Relations, Reputation Management, SEO

For multinational companies, the Chinese market can sometimes feel like a moving target. As the founder of a Beijing-based communications firm, I frequently field questions from global brand leaders trying to decode this landscape. With economic shifts and...

PR Isn’t Dead. It’s the Reason Your Brand Will Survive What’s Coming

by Tina Kozak | 5 Mar, 2026 | AI in PR, Corporate Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management, SEO

Every few years, someone declares PR dead. It happened when social media emerged, when content marketing took off and now that AI is reshaping how people find and interact with brands. The opposite is true. Brands are coming to us, public relations agencies, for more...

Why the Future of Public Relations Belongs to the Narritect

by Nick Leighton | 20 Feb, 2026 | AI in PR, Corporate Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management

Over the past year, public relations professionals have embraced artificial intelligence at high speed. New tools have enabled faster research, quicker content creation, and greater operational efficiency across communications teams. Yet despite these advances, many...

Predictions as a PR Tool: The Tightrope Walk Between Relevance And Platitudes

by Robert Bauer | 6 Feb, 2026 | AI in PR, Corporate Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management

Predictions in general are future-oriented statements which try to anticipate upcoming events or situations but obviously cannot be proved in advance. So a prediction always has a strong element of speculation as built-in weakness. In PR, we mean, of course, also...

The 2026 M.Cast™ Report: Trends Every Leader Needs to Watch

by Terrie Ard | 22 Jan, 2026 | AI in PR, Corporate Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management

In a marketplace defined by disruption and accelerated change, leaders need more than hindsight—they need foresight. This blog builds on insights shared in the recent PRGN Presents podcast, offering a deeper dive into the trends shaping marketing and communications in...
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