Tag: Roop & Co.

 

Five Key Takeaways From Top Brands’ ESG Reports

By Tori Pishkula - ROOP & CO.

Over the past few years, companies have been ramping up their efforts to create a more sustainable planet. This includes everything from reducing waste at manufacturing plants, finding innovative ways to cut back on plastic use, and even devoting time to giving back to the community. In today’s market, many consumers go out of their… Continue reading Five Key Takeaways From Top Brands’ ESG Reports

Dissolving the Myth: How Public Relations Helps Brands Sell

By Brad Kostka - ROOP & CO.

Every organization, business and brand relies heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations (PR), brands gain access to a powerful tool that can help them reach their goals—from building greater brand… Continue reading Dissolving the Myth: How Public Relations Helps Brands Sell

Preparing for the AGM: How to Build a Compelling CEO Speech in Five Steps

By Erin Reese - ROOP & CO.

Congratulations! You’ve been selected to present a keynote speech on your area of expertise. Now comes the hard part — developing a presentation that will effectively engage and resonate with your audience. Whether you’re presenting to an audience of 25 or 2,500, you’ll want to ensure that your keynote speech hits the mark.   Below… Continue reading Preparing for the AGM: How to Build a Compelling CEO Speech in Five Steps

Four Ways Businesses Can Leverage Mobile for B2B Marketing

By Brad Kostka - ROOP & CO.

It’s no secret that mobile devices have taken the world by storm, with more people communicating and consuming content on them each day. In fact, the average person in the United States spends 5.4 hours on their mobile devices daily. However, this increased mobile usage isn’t just limited to consumers. With an estimated 70% of… Continue reading Four Ways Businesses Can Leverage Mobile for B2B Marketing