It’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form of media coverage can be the perfect complement to further amplify the reach and...
Continue ReadingI’m often asked, “How do you generate new business leads?” There’s no silver bullet to answer that question, but if I had to pick one strategy it would be: the power of Search Engine Optimization (SEO)....
Continue ReadingDigital PR is simply the evolution of what has until now been known as “traditional” PR. It’s the opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past with new-age tools and tactics that are customisable, effective and measurable....
Continue ReadingIn today’s world, savvy PR pros need to be more than just good writers, they need to be knowledgeable about what constitutes optimised digital platforms and they must know how to manage the interaction between these platforms to maximise the chances of achieving the best possible SEO ranking....
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Voice search is quickly becoming the way consumers are searching for information they need – especially for business. Landis Communications Inc. (LCI)’s digital marketing consultants, Mannix Marketing, have 4 great tips on how to optimize voice search with virtual assistants like Siri....
Continue ReadingDid your organization recently win a coveted industry award and you’re not sure how to promote it besides adding the plaque or trophy to the office? This is something most organizations struggle with....
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