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Tag: Media

 

Should I Advertise on Podcasts?

By Greg Bortkiewicz - Landis Communications Inc. (LCI)

I’m a huge podcast fan – they’ve made my hour-long commute each morning not only bearable, but enjoyable. Whether I’m in the mood to be informed or entertained, there is a podcast for everything and I’ve become a loyal subscriber to a handful of shows (shout out to ‘Four Finger Discount’ the podcast that reviews… Continue reading Should I Advertise on Podcasts?

Pitching for Keeps: Building Relationships with Trade Publications

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It’s any publicist’s dream to call a reporter who knows our name, which companies we represent and even remembers our die-hard Green Bay Packers fandom. It’s even better when the reporter works at a publication that is extremely valuable for our clients. Although building relationships with reporters is no small feat, it’s certainly possible –… Continue reading Pitching for Keeps: Building Relationships with Trade Publications

Native Advertising, Product Placement, Content Marketing, Advertorials: What’s Going On!

By Uwe Schmidt - Industrie-Contact AG

One day when God became so angry with mankind after their vain attempts at building the tower of Babel, to be more in his likeness, he henceforth sent them the Babylonian language of confusion thereby ending their delusions at becoming gods. In actual fact, it was humans alone, the communications industry to be more precise, who orchestrated this tangle of languages: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases buzzing around the market, seemingly perplexing although all having one thing in common: It all boils down to occupying editorial space.

American CEOs Preparing to be Interviewed by the Media Must Have an Online Presence

By Uwe Schmidt - Industrie-Contact AG

CEOs can best prepare for interviews by knowing how journalists prepare themselves while making sure their online personas are up-to-date   While European journalists will permit CEOs to review quotes prior to publication, most U.S. media say no way!   Preparing to be interviewed by a North American journalist in the United States or Canada?… Continue reading American CEOs Preparing to be Interviewed by the Media Must Have an Online Presence