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Should I Advertise on Podcasts?

By Greg Bortkiewicz - Landis Communications Inc. (LCI)

I’m a huge podcast fan – they’ve made my hour-long commute each morning not only bearable, but enjoyable. Whether I’m in the mood to be informed or entertained, there is a podcast for everything and I’ve become a loyal subscriber to a handful of shows (shout out to ‘Four Finger Discount’ the podcast that reviews episodes...

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Pitching for Keeps: Building Relationships with Trade Publications

By PRGN Admin

It’s any publicist’s dream to call a reporter who knows our name, which companies we represent and even remembers our die-hard Green Bay Packers fandom. It’s even better when the reporter works at a publication that is extremely valuable for our clients. Although building relationships with reporters is no small feat, it’s certainly possible – and...

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