El principal tema de discusión en los editoriales de los periódicos y en los programas de tertulia radiofónica en estos dÃas en mi paÃs, Chile, es la privacidad de los mensajes de WhatsApp. Como mencioné en una entrada anterior, las filtraciones se han vuelto un tema recurrente en la medida en que los medios online y...
Continue ReadingEn Argentina, las audiencias ya no consumen contenido de manera pasiva: eligen qué ver, cuándo y en qué plataforma. En este contexto, el streaming se ha consolidado como un nuevo medio donde las empresas buscan ganar relevancia sin depender exclusivamente de publicidad de pago. Pero, ¿cómo lograrlo de manera orgánica en un entorno dominado por creadores...
Continue ReadingSe ha hecho común que el público pueda tener acceso a filtraciones de juicios que aún están en su debido proceso. Este fenómeno se ha incrementado con la masificación de los medios on line, trayendo consigo consecuencias en la imagen pública de los afectados, en forma inmediata....
Continue ReadingEn un mundo donde la comunicación es el motor que conecta marcas y personas, el concepto de comunicación integrada va más allá de ser una elección estratégica: es una necesidad. En Race Comunicación, la agencia de PRGN (Public Relations Global Network) en Brasil, combinamos metodologÃas consagradas como PESO (Paid, Earned, Shared, Owned) y el Global PR...
Continue ReadingRegardless of your industry, social media can be a powerful tool for a company of any size to market its products and services to other businesses. Facebook, Instagram and Twitter might be the most common platforms mentioned in day-to-day interactions, but LinkedIn is the most relevant for B2B communication. A recent survey conducted by HubSpot found...
Continue ReadingIn a digital world, use of social media is no longer optional for your brand to thrive. When approached with a strategic lens, it can boost your brand and expand your market, but that doesn’t all happen overnight. Before diving into a new social media platform, take some time to prepare. Be intentional with your efforts...
Continue ReadingIt’s no secret that mobile devices have taken the world by storm, with more people communicating and consuming content on them each day. In fact, the average person in the United States spends 5.4 hours on their mobile devices daily....
Continue ReadingWithout a doubt, technology has opened the door to one of the most remarkable and recent inventions, social media. Its thriving popularity is apparent — as of the start of this year, more than 55% of the total global population are now social media users. ...
Continue ReadingWe used to think of Millennials and Gen Z-ers as, well, the young people in our lives, but in recent months the difference between the two generations has become a viral topic. Open any social media platform and you’ll see one generation mocking the other about clothing and hairstyle choices, but the differences between the two...
Continue ReadingLast year was epic in terms of disruption to most businesses and few industries were as disrupted as the real estate industry. While the disruption was immense, it wasn’t all negative. In fact, real estate is having a banner year in 2021, fueled in part by the way the real estate had to change its marketing...
Continue ReadingRecently a list of the best social media campaigns of 2020 has been revealed and it includes campaigns from globally renowned brands such as Spotify, PlayStation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles. Rightly so, the campaigns offered significant insight to communication pros not just because of the brand name behind the campaigns but because...
Continue ReadingIn today’s world, savvy PR pros need to be more than just good writers, they need to be knowledgeable about what constitutes optimised digital platforms and they must know how to manage the interaction between these platforms to maximise the chances of achieving the best possible SEO ranking....
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