Región LATAM - Iberoamérica

Millennials vs. Gen Z – The Importance of Generational Marketing

By Natalie Ghidotti - Ghidotti

We used to think of Millennials and Gen Z-ers as, well, the young people in our lives, but in recent months the difference between the two generations has become a viral topic. Open any social media platform and you’ll see one generation mocking the other about clothing and hairstyle choices, but the differences between the two...

Continue Reading

Side Parts and Sippy Cups: Speaking the Language of Millennial Moms

By Lauren Reed - REED

Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power, according to Forbes. Communicating with millennial moms requires rethinking your biases and reworking marketing strategies to ensure alignment...

Continue Reading

The reCAPTCHA verification period has expired. Please reload the page.