Reed Public Relations

 

Región LATAM - Iberoamérica

Meet The Hottest Housing Market Around: The Metaverse

By Lauren Reed - REED

At a time when the metaverse and metaverse marketing are simultaneously erupting with popularity and widely misunderstood,  Lauren Reed, owner of REED Public Relations, sat down with Jennifer Poythress, founder of The Rabbit Hole VR & Virtual Marketing, to discuss all things metaverse marketing. Poythress, who has a background in virtual reality, public relations, digital… Continue reading Meet The Hottest Housing Market Around: The Metaverse

How to Maintain and Build Brand Awareness and Market Share During a Recession

By Lauren Reed - REED

In a recession, it’s common to put on the brakes, forget about your long-term plans and cut back spending to save as much as you can. However, if not done strategically, this short-term gain can create long-term pain, and any immediate savings are simply an illusion when you look at the overall business outlook.  PR… Continue reading How to Maintain and Build Brand Awareness and Market Share During a Recession

Harnessing the Untapped Marketing Power of Clubhouse

By Lauren Reed - REED

Clubhouse, the audio-only social media platform, is experiencing rapid growth and making headlines. Still, many marketers have yet to grasp the potential this brand-new platform offers. Clubhouse is an iOS-only app that allows users to listen to, participate in and curate “club rooms” where they can discuss any topic in the world. Discussions are often… Continue reading Harnessing the Untapped Marketing Power of Clubhouse

Top Five Examples of Successful Food PR

By Lauren Reed - REED

Competition in the Food & Beverage industry is always fierce. With consumers choosing from hundreds of restaurants, F&B brands need to get creative when promoting new products and initiatives. A few PR campaigns from the past several years have stood out above the rest. Read on for a sample of our favorites and our takeaways… Continue reading Top Five Examples of Successful Food PR

Side Parts and Sippy Cups: Speaking the Language of Millennial Moms

By Lauren Reed - REED

Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power, according to Forbes. Communicating with millennial moms requires rethinking your biases and reworking marketing strategies to ensure… Continue reading Side Parts and Sippy Cups: Speaking the Language of Millennial Moms

How to Find Micro-Influencers That Match Your Brand

By Lauren Reed - REED

Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between.  With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram star is the micro-influencer, a social… Continue reading How to Find Micro-Influencers That Match Your Brand


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