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How to Find Micro-Influencers That Match Your Brand

How to Find Micro-Influencers That Match Your Brand

by Lauren Reed Williams | 16 Mar, 2021 | Consumer Communications, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing

Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between.  With each passing...
The Rise of the Micro-Influencer: Why Less Really Might Be More

The Rise of the Micro-Influencer: Why Less Really Might Be More

by PRGN Admin | 5 Feb, 2018 | PR Tips & Trends

Social media influencers are not a new thing by any means. With the growth of platforms like Instagram and Snapchat, the term blogger has almost become a thing of the past. Why have a WordPress account that needs to be updated constantly with full length, long form...

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