Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5 billion by the year 2028—a more than sevenfold… Continue reading Will Generative AI Replace Marketers and Content Creators?
The marketing AI revolution is in the early stages. In order to avoid getting left behind, communications professionals need to be aware of the artificial intelligence (AI) technologies that are available to them, determine which ones can have the greatest impact on their business and start putting them to use. What is marketing artificial intelligence?… Continue reading Revolutionizing PR and Marketing: How Artificial Intelligence is Changing the Game
When it comes to marketing and PR, tactics often seem subjective. Everyone’s got an opinion on whether that advertising campaign was effective, or if this message would be best received by stakeholders. But when it comes to ROI in marketing, subjectivity gets tossed aside in favor of concrete results and analysis. As PR and marketing… Continue reading How to Address Client Demands for ROI in Communications & PR
As the global Covid-19 pandemic has so clearly demonstrated over the past few years, every organization—no matter its size or industry—is vulnerable to the ever-looming threat of a crisis. These threats can range from security breaches and product recalls, to natural disasters and workplace violence incidents. As PR professionals, we understand that a company’s response… Continue reading 7 Simple Steps to Developing a Crisis Communications Plan
Every organization, business and brand relies heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations (PR), brands gain access to a powerful tool that can help them reach their goals—from building greater brand… Continue reading Dissolving the Myth: How Public Relations Helps Brands Sell
It’s no secret that mobile devices have taken the world by storm, with more people communicating and consuming content on them each day. In fact, the average person in the United States spends 5.4 hours on their mobile devices daily. However, this increased mobile usage isn’t just limited to consumers. With an estimated 70% of… Continue reading Four Ways Businesses Can Leverage Mobile for B2B Marketing
