Tag: Marketing

 

What’s in store for PR in 2019?

By David Landis - Landis Communications Inc. (LCI)

It’s that time of year. We’re all finishing up the current year while looking towards the future, gazing into our all-knowing crystal balls. And in our industry, that means looking at what’s in store for the field of public relations in 2019. I took the liberty of asking my friends and colleagues at the Public… Continue reading What’s in store for PR in 2019?

Ten Questions with Márk Németh

By Leslie Dagg - Bianchi Public Relations, Inc.

Name: Márk Németh Title: Head of Consumer PRGN Agency: Goodwill Communications Years at your agency: 7 Why did you choose to enter PR? I was working as a journalist at a print business daily when the world financial crisis hit. The editorial staff shrank and I found I had less time for the part of… Continue reading Ten Questions with Márk Németh

So, You Think You Need a PR Firm: Tips from an Insider on How to Do it Right

By Leeza Hoyt, APR - The Hoyt Organization, Inc.

Hiring any consultant is a difficult task. How do you find one that will mesh with your company culture and values? What about the budget? How can you measure results? With public relations, it can be even more difficult, given most people struggle with the intangible aspect of our industry. That said, there are ways… Continue reading So, You Think You Need a PR Firm: Tips from an Insider on How to Do it Right

Why Your Business Needs a Blog

By Judy Kuramata - Integrate Communications

Today’s media landscape is becoming increasingly dominated and disrupted by digital. It’s everywhere you turn. On the way to work, while eating breakfast and even when we’re with friends, we are constantly absorbing digital media and the endless amount of information technology provides. Blogging is a highly-effective content marketing tool; it is no longer a… Continue reading Why Your Business Needs a Blog

Four Actions Companies Must Take Before Launching A New Product

By David Cumpston - Landis Communications Inc. (LCI)

When it comes to launching a new product or service, success isn’t defined by whether or not you launch “on time.” Many mistakes can be avoided by slowing down, thinking through the entire campaign strategically and ensuring all ducks are in a row before pontificating your news to the world. Here are four key things… Continue reading Four Actions Companies Must Take Before Launching A New Product

7 PR Tips On Turning The Tide On Consumer Distrust

By Sheena Campbell-Royle

We came from a world where selling a product or service was all about how you positioned yourself and how you ‘sold’ your company, through advertising, marketing and PR where you told people what you thought they should know about your product. It was really all about you and how good you were. Now we… Continue reading 7 PR Tips On Turning The Tide On Consumer Distrust

Integrating Your Marketing and PR Strategies

By C.L. Conroy - The Conroy Martinez Group

There used to be a way to reach your target market with just a few touch points. Send out a press release. Produce an event. Sponsor a program. According to the Online Marketing Institute, it now takes 7-13 touches to reach a potential customer. Today’s consumers are immune to traditional marketing, PR and advertising strategies.… Continue reading Integrating Your Marketing and PR Strategies

Inbound Marketing Video Tips

By

Inbound marketing is an effective way to connect with potential customers and strategically deliver information. One of the most successful tools is video. According to a recent Hub Spot article, the amount of videos posted to Facebook has grown 75% over the last year. On Twitter, visuals also produce 18% more clicks, 89% more favorites… Continue reading Inbound Marketing Video Tips

Native Advertising, Product Placement, Content Marketing, Advertorials: What’s Going On!

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

One day when God became so angry with mankind after their vain attempts at building the tower of Babel, to be more in his likeness, he henceforth sent them the Babylonian language of confusion thereby ending their delusions at becoming gods. In actual fact, it was humans alone, the communications industry to be more precise, who orchestrated this tangle of languages: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases buzzing around the market, seemingly perplexing although all having one thing in common: It all boils down to occupying editorial space.

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