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The global health and economic crisis that all of humanity faces in 2020 has forced many PR firms to downsize. While size is quite clearly not the ultimate factor determining the quality of services of a PR agency – or how they are a match with their clients – a boutique size and family atmosphere… Continue reading Small is Beautiful: Managing a PR Firm
Public relations is typically defined as a set of actions aimed at creating and maintaining a good image of a person, a company or any organization. The image can be built for the general public (consumers, clients, investors, public institutions, social organizations, etc.) and also for an organization’s own staff (internal communications). In light of… Continue reading What is a PR Firm?
Hiring any consultant is a difficult task. How do you find one that will mesh with your company culture and values? What about the budget? How can you measure results? With public relations, it can be even more difficult, given most people struggle with the intangible aspect of our industry. That said, there are ways… Continue reading So, You Think You Need a PR Firm: Tips from an Insider on How to Do it Right
Company websites used to be only virtual business cards. Not anymore. With the online developing faster than everything else around, websites moved to have a sales role or shifted to a hybrid function covering both the presentation and commercial purposes. Browsing the web one can see several neat website designs and functionalities and what might… Continue reading Does Your Website Accurately Represent You?
