by PRGN Admin | 31 Aug, 2018 | Media Relations, PR Tips & Trends, Public Relations, Social Media Marketing
When it comes to launching a new product or service, success isn’t defined by whether or not you launch “on time.” Many mistakes can be avoided by slowing down, thinking through the entire campaign strategically and ensuring all ducks are in a row before pontificating...
by PRGN Admin | 8 Jan, 2018 | PR Tips & Trends, Public Relations
In consumer public relations, we often build our annual plans around new product launches and all of the buzz – and sales – they will bring. While every new product is different, here are a few tried and true tips to make the most of any product launch campaign. 1....
