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Tag: product launch

 

Four Actions Companies Must Take Before Launching A New Product

By David Cumpston - Landis Communications Inc. (LCI)

When it comes to launching a new product or service, success isn’t defined by whether or not you launch “on time.” Many mistakes can be avoided by slowing down, thinking through the entire campaign strategically and ensuring all ducks are in a row before pontificating your news to the world. Here are four key things… Continue reading Four Actions Companies Must Take Before Launching A New Product

5 Tips for a Successful Product Launch

By Shannon Quinn - L.C. Williams & Associates

In consumer public relations, we often build our annual plans around new product launches and all of the buzz – and sales – they will bring. While every new product is different, here are a few tried and true tips to make the most of any product launch campaign. 1. Plan ahead. Ideally, the PR… Continue reading 5 Tips for a Successful Product Launch