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Competir y ganar: lecciones estratégicas para participar en un premio internacional

by Loreley Maldonado | 2 Sep, 2025 | Español

En un mundo de comunicación cada vez más globalizado, los premios internacionales se han consolidado como un referente para medir la innovación, la creatividad y el impacto tangible de las agencias. Participar y ganar un premio como el Stevie®, los IPRA, SABRE, o los...

El futuro del empleo y la estrategia empresarial: lo que todo líder debería saber

by Terrie Ard | 19 Aug, 2025 | Español

La tecnología está transformando, al mismo tiempo, las industrias, la educación y el desarrollo de talento. En consecuencia, las estrategias económicas atraviesan también un cambio de fondo: escasean ciertos perfiles, cambian las competencias que se demandan y la...

Una red regional de agencias para comunicar mejor en Latinoamérica

by Wilson Barros | 27 May, 2025 | Español

Con la globalización como telón de fondo, la comunicación estratégica se ha consolidado como un activo esencial para construir reputación, fortalecer la identidad corporativa y garantizar la sostenibilidad de los negocios. Tal es así que, según el informe Media Trends...

Public Relations Can and Does Change the World

by Edward Stevens | 21 Mar, 2022 | Employer Branding, PR Tips & Trends, PRGN30, Public Relations

Some of the most famous case studies prove how public relations changes behavior. Companies with poor reputations are respected again. Warring factions make peace and live in harmony. Recalled product lines return to the shelf. PR can really does have the power to...

The Virtuous Cycle in the PR Industry

by Boh Tiong Yap | 22 Jun, 2020 | Corporate Social Responsibility, Gen-Z, Internships, PR Tips & Trends, Public Relations

The Mileage Communications Group celebrates its 28th anniversary in 2020. On this occasion, I am especially proud of what our group has contributed to the PR industry in Singapore and the profound impact we have made in nurturing creative young minds for our...
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