Tag: case studies

 

Drafting PR Case Studies: Tips based on 40 years of PR experience

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

After 40 years of agency history, there are some key learnings I’d like to share on one of still the best PR tools: case studies. Let’s clarify first how we in the German market define a case study: That’s an article showing a solution (product/service) of a client of ours in use by one of… Continue reading Drafting PR Case Studies: Tips based on 40 years of PR experience

A Case Study for a Case Study

By Abbie Fink - HMA Public Relations

It is a common request from potential clients to see a Public Relations case study of work comparable to what you are recommending to them. But what exactly are they looking for? Strategy, deliverables, measurement? Of course, but how best to provide that information without overwhelming and oversharing. Case studies are a great way to… Continue reading A Case Study for a Case Study