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The Value of a Global PR Network

By Gábor Jelinek, Executive Director

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. And while PRGN members share several millions of dollars’ worth of business every year, it’s important to highlight that such business deals or referrals do not happen from one day… Continue reading The Value of a Global PR Network

Tips to Earn “Best Agency to Work for” Award

By Gabrielle Vermeulen, Project Manager - Two cents

In the dynamic world of agencies, creating a workplace that stands out as the best is a continuous challenge. It’s not just about having a well-decorated office or offering high salaries. It’s about fostering a culture that values each team member, promotes engagement, and supports a great work-life balance. In this article, we’ll delve into… Continue reading Tips to Earn “Best Agency to Work for” Award

PRGN Expands Asia-Pacific Presence with Addition of New Zealand Agency Alexander PR

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SINGAPORE-NEW YORK-LONDON – Following its 2022 Asia Summit Conference and Fall Member Meeting in Singapore, the Public Relations Global Network (PRGN) announced today it has added New Zealand-based Alexander PR Ltd. to its global network, enhancing its ability to serve clients throughout the world.  Following the addition of five new member agencies earlier this year,… Continue reading PRGN Expands Asia-Pacific Presence with Addition of New Zealand Agency Alexander PR

At PRGN Deep Relationships and Trust Result in Great Service – President’s Q&A

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At the 30-year anniversary meeting and conference of the Public Relations Global Network (PRGN) in May 2022, member agencies elected David Fuscus to serve as the 32nd President of the global network of independent communications and PR agencies. In a quick interview to kick off his presidency, David shares his views on what sets PRGN… Continue reading At PRGN Deep Relationships and Trust Result in Great Service – President’s Q&A

PRGN 2021 Best Practice Awards: Top Winners Represent All Three Regions

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The Public Relations Global Network (PRGN) announced winners of its 2021 Best Practice Awards today in an online Awards Gala ceremony attended virtually by member agencies from across the globe. In the tenth year of PRGN’s awards program, member agencies submitted close to 110 entries on client work, agency promotion and campaigns into 22 categories,… Continue reading PRGN 2021 Best Practice Awards: Top Winners Represent All Three Regions

Public Relations Global Network Elects Alexandra Dinita as President

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NEW YORK-LONDON – The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring member conference, held virtually due to the Covid-19 pandemic. Following a vote from PRGN member agencies, Alexandra… Continue reading Public Relations Global Network Elects Alexandra Dinita as President

PRGN Members Convene Virtually to Exchange Knowledge and Develop Business Partnerships

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NEW YORK-LONDON – The Public Relations Global Network (PRGN) is holding its bi-annual member conference virtually between May 5 and 7, 2021. The event, which in previous years has been held at rotating locations across continents, is being run this year on a virtual events platform due to the global Covid-19 pandemic. The three-day event… Continue reading PRGN Members Convene Virtually to Exchange Knowledge and Develop Business Partnerships

Public Relations Global Network and the International Public Relations Association enter cooperation agreement

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NEW YORK-LONDON-BRUSSELS – The Public Relations Global Network (PRGN) and the International Public Relations Association (IPRA) have signed a cooperation agreement involving information exchange and benefits to the organizations and their respective memberships. According to the cooperation, member agencies of PRGN will be able to enter IPRA’s renowned annual public relations global competition, the Golden… Continue reading Public Relations Global Network and the International Public Relations Association enter cooperation agreement

Communicators from Around the World Convene Virtually to Exchange Knowledge and Develop Business Partnerships Globally

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(Oct. 19, 2020 – NEW YORK) – The Public Relations Global Network (PRGN), hosted a lively panel discussion featuring agency leaders from around the world, discussing “The New World Ahead.” Held in conjunction with the network’s bi-annual Fall conference on October 16, this first-time virtual event was attended by nearly 200 communicators from around the… Continue reading Communicators from Around the World Convene Virtually to Exchange Knowledge and Develop Business Partnerships Globally

Public Relations Global Network Elects Robert Bauer as President

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The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring meeting, held virtually for the first time due to the Covid-19 pandemic. During the online video meeting – which replaced… Continue reading Public Relations Global Network Elects Robert Bauer as President

Public Relations Global Network Adds Offices in Arkansas, Colorado, Oregon

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The Public Relations Global Network (PRGN) announced today it has added three new locations to its global network, raising the number of its offices serving PR clients throughout the world to 53. PRGN is adding three new offices to its network in Little Rock, Arkansas, Denver, Colorado, and Portland, Oregon. PRGN will be represented in… Continue reading Public Relations Global Network Adds Offices in Arkansas, Colorado, Oregon

What is a PR Firm?

By Valentina Giacaman - RumboCierto Comunicaciones

Public relations is typically defined as a set of actions aimed at creating and maintaining a good image of a person, a company or any organization. The image can be built for the general public (consumers, clients, investors, public institutions, social organizations, etc.) and also for an organization’s own staff (internal communications). In light of… Continue reading What is a PR Firm?

Is a College Degree Necessary to Work in PR?

By Robert Bauer - accelent communications

Don’t expect a big surprise when reading our answer to this question: No, a formal certificate of any kind of curriculum is definitely not necessary to work and survive in PR – as many agency owners, pr managers and employees without a degree can tell you from their experience. But having said this, of course,… Continue reading Is a College Degree Necessary to Work in PR?

Public Relations Global Network Adds PR Agency Offices in India and Georgia

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The Castle Group expands and adds its Atlanta, Georgia team to PRGN; Mileage Communications grows its presence and adds its New Delhi, India location into the network NEW YORK – January 15, 2019– The Public Relations Global Network (PRGN) announced today that it has added two new locations to its global network, raising the number… Continue reading Public Relations Global Network Adds PR Agency Offices in India and Georgia

Keeping an eye on the competition

By Mark Paterson - Currie

So, how do you keep an eye on your competitors?   One of the best and easiest ways to keep watch is to audit your competitors’ communications. It requires you (or your agency) to keep an eye on (as well as an ear out) for what they are saying. The right places to look and… Continue reading Keeping an eye on the competition

Why should blogging be a part of your PR strategy?

By Akvilė Vžesniauskaitė - Adverum

Nowadays, PR is much more than media relations, press releases or launch events. PR becomes a modern combination of classical and new communication trends – integrated, 360 degree PR strategy including visuals, digital solutions, and, of course, blogging. Blogs fit the taste of those who are looking for interesting pieces of news, non-traditional recommendations or… Continue reading Why should blogging be a part of your PR strategy?

Win December with These End-of-Year PR Tips

By Ed Stevens

Here some ways to end 2018 on a high note. Publish your end-of-the-year report. Share your 2018 successes with your clients and staff. Provide a Share of Voice report to display how your efforts compared to Brand X. What other tracking will your client appreciate? Provide it. Pursue that elusive media outlet. So your client… Continue reading Win December with These End-of-Year PR Tips

What’s in store for PR in 2019?

By David Landis - Landis Communications Inc. (LCI)

It’s that time of year. We’re all finishing up the current year while looking towards the future, gazing into our all-knowing crystal balls. And in our industry, that means looking at what’s in store for the field of public relations in 2019. I took the liberty of asking my friends and colleagues at the Public… Continue reading What’s in store for PR in 2019?

Ten Questions With Bradly Howland: An Audio Podcast

By Paul Konrardy

Podcast: Play in new window | Download In this episode of the PRGN Leadership Roundtable blog series of “Ten Questions,” we mix it up by bringing you an audio interview between Bradly Howland of HWB Communications in Cape Town, South Africa and Paul Konrardy of Evans Larson Communications in Minneapolis, Minnesota. Bradly shares the glories of Cape Town… Continue reading Ten Questions With Bradly Howland: An Audio Podcast

The Importance of a Global Network in a Digitized World

By Aaron Blank - Fearey

As the end of  2018  quickly approaches, it has become more important than ever for Public Relations agencies to be available at anytime, anywhere, and devoted to the ultimate success of their clients, no matter what it takes. But, in this day and age, what does it take? What makes a PR agency stand out… Continue reading The Importance of a Global Network in a Digitized World

Public Relations Global Network (PRGN) Selects its First Executive Director

By Aaron Blank - Fearey

Bucharest, Romania – November 8, 2018 – The Public Relations Global Network (PRGN) announced the appointment of Gábor Jelinek as its inaugural Executive Director at its fall meeting held in Bucharest, Romania in late October, and recognized its member agencies with awards for the best communications campaigns in the past year. As PRGN’s new Executive… Continue reading Public Relations Global Network (PRGN) Selects its First Executive Director

Ten Questions with Márk Németh

By Leslie Dagg - Bianchi Public Relations, Inc.

Name: Márk Németh Title: Head of Consumer PRGN Agency: Goodwill Communications Years at your agency: 7 Why did you choose to enter PR? I was working as a journalist at a print business daily when the world financial crisis hit. The editorial staff shrank and I found I had less time for the part of… Continue reading Ten Questions with Márk Németh

Where is PR going in Turkey?

By Çınar Ergin - Aristo Communications

A murmur has begun to rise about the decline of the public relations industry in Turkey. Agencies are losing blood, teams are getting cut in half, and revenues are plummeting. There are question marks lingering in the Turkish economy, including the rise in currency exchange prices and the potential outcome of elections. The fundamental problem… Continue reading Where is PR going in Turkey?

WHY CORPORATE SOCIAL RESPONSIBILITY IS IMPORTANT TO YOUR BRAND

By C.L. Conroy

Nobody is more strongly positioned to create long-term, sustainable change than companies. According to a 2016 PwC Global CEO survey, 64% of CEOs say that “corporate social responsibility (CSR) is core to their business rather than being a stand-alone program.” The Survey interviewed 1,409 CEOs in 83 countries with 76% defining business success by more… Continue reading WHY CORPORATE SOCIAL RESPONSIBILITY IS IMPORTANT TO YOUR BRAND

Public Relations Global Network (PRGN) Media Survey Reveals Growing Pressure on Reporters to Perform on Social Media

By Kent Barrett - The Hoyt Organization, Inc.

Survey also offers fresh insights into how reporters vet and work with high-profile interview sources LOS ANGELES, CALIF. – Nov. 28. 2017 – Public Relations Global Network (PRGN), one of the largest international networks of independent public relations agencies, announced today the results of a worldwide media survey that finds increasing pressure on reporters to… Continue reading Public Relations Global Network (PRGN) Media Survey Reveals Growing Pressure on Reporters to Perform on Social Media

Public Relations Global Network Marks 25 Years as the World’s Local Agency

By Aaron Blank - Fearey

Network complements five years of 20 percent growth by welcoming three new member firms from Brazil, Malaysia and Mexico KYOTO, JAPAN – 27 October 2017 – Public Relations Global Network (PRGN), one of the largest international networks of independent public relations agencies, marked its 25th anniversary during its fall meeting in Kyoto, Japan, by welcoming… Continue reading Public Relations Global Network Marks 25 Years as the World’s Local Agency

A PRGN Exchange: Takeaways from Two Agencies

By Laura Vinci & Tori Ross

NYC to Nashville Laura Vinci, CooperKatz How does five days spent in Nashville benefit the way we do business in New York City? From an event-planning lunch at O’Charley’s (including samples!) to Wine Wednesday meetings to PRSA networking events, this woman from the Big Apple got a chance to experience how things are done in… Continue reading A PRGN Exchange: Takeaways from Two Agencies

Vision & Mission Statements: The Basics

By David Fuscus - Xenophon Strategies, Inc.

There is a great deal of confusion about the difference between Vision and Mission Statements and they often become intertwined. As a result, they can be uninspiring, confusing or overly long making them difficult to remember, much less articulate. Philosophically Vision and Mission Statements should be separate but related, just like strategy and tactics —… Continue reading Vision & Mission Statements: The Basics

Mastering PR in the LA Market: Five Tips to Becoming an Insider

By Leeza Hoyt, APR - The Hoyt Organization, Inc.

Known as the City of Angels, Los Angeles boasts both the second largest media market and the third busiest airport in the United States – and there is a lot more to La La Land.  We also have a diverse, multi-ethnic population that makes us a cultural hub – with people from more than 180… Continue reading Mastering PR in the LA Market: Five Tips to Becoming an Insider

Global PR – Networking Across the World While Staying in One Spot

By Chris Guizlo - Fearey

You always hear how important networking within your field is to finding a group of peers and mentors that can share experiences and best practices. The Fearey Group is lucky to get in-person access to more than 50 other independent agencies every year as a member of the Public Relations Global Network. PRGN, heading into… Continue reading Global PR – Networking Across the World While Staying in One Spot

Public Relations Global Network (PRGN) Hits 50-Member Mark with Addition of Two New Agencies, Selects Christina Rytter as President

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The Public Relations Global Network (PRGN) today announced the addition of two new communications agency affiliates to one of the world’s largest PR agency networks. These firms – S&A Communications and asoluto – joined PRGN during the consortium’s recent bi-annual meeting in Dallas, Texas.  PRGN members elected Christina Rytter, managing director and founder of Copenhagen,… Continue reading Public Relations Global Network (PRGN) Hits 50-Member Mark with Addition of Two New Agencies, Selects Christina Rytter as President

Uwe Schmidt, interviewed by German Netzwirtschaft.Net (Digital Workouts)

By Uwe Schmidt - Industrie-Contact • PR Agency in Germany

Interview by Netzwirtschaft.Net   Who is Uwe Schmidt? Please briefly introduce yourself. I am a communicator. Which means, I communicate across all channels throughout the world and also gladly assist others along the way. The reason for this can maybe be found in my choice of career. Initially, I wanted to be a teacher, then… Continue reading Uwe Schmidt, interviewed by German Netzwirtschaft.Net (Digital Workouts)

Public Relations Global Network Announces New Affiliates in Turkey and Nashville (USA)

By Uwe Schmidt - Industrie-Contact • PR Agency in Germany

Addition of Reed Public Relations and Aristo Communications Adds to International Network’s Reach.   SEATTLE, WASHINGTON – Public Relations Global Network (PRGN), today announced the addition of two new agency affiliates from Nashville, Tennessee (U.S.A) and Istanbul, Turkey, bringing its global reach to 45 firms worldwide.  The induction into the organization was made during PRGN’s… Continue reading Public Relations Global Network Announces New Affiliates in Turkey and Nashville (USA)

Public Relations Global Network Elects Ed Stevens, APR+M

By Uwe Schmidt - Industrie-Contact • PR Agency in Germany

South African-based Evelyn Holtzhausen Named President-Elect   SEATTLE, WASHINGTON – The Public Relations Global Network (PRGN), one of the top four international networks of leading independent public relations agencies, today announced the election of Edward M. Stevens, APR+M of Stevens Strategic Communications of Cleveland, Ohio, as president. Stevens will lead the worldwide network of 45… Continue reading Public Relations Global Network Elects Ed Stevens, APR+M

Public Relations Global Network Announces New Affiliates in Detroit (USA) and Romania

By Uwe Schmidt - Industrie-Contact • PR Agency in Germany

Addition of Bianchi Public Relations and Free Communications Brings International Network’s Reach to 49 Members.   LONDON – The Public Relations Global Network (PRGN) today announced the addition of two new agency affiliates from Detroit, Michigan (USA) and Romania, bringing its global reach to 49 cities worldwide. The induction into the organization was made during… Continue reading Public Relations Global Network Announces New Affiliates in Detroit (USA) and Romania

Public Relations Global Network Elects Uwe Schmidt as President

By Uwe Schmidt - Industrie-Contact • PR Agency in Germany

PRGN with new leadership   Public Relations Global Network (PRGN), one of the world’s leading international networks of independent public relations agencies, today announced the election of Uwe Schmidt, CEO and co-owner of Industrie-Contact (IC AG) in Hamburg, Germany as its new president. Schmidt will lead the worldwide network of 47 independently owned firms on… Continue reading Public Relations Global Network Elects Uwe Schmidt as President

PRGN continues global expansion in Q3 2013

By Uwe Schmidt - Industrie-Contact • PR Agency in Germany

Member agencies worldwide acquired 51 new clients from 21 sectors in total Media relations, crisis communications and strategic counselling are what clients ask for most Los Angeles, USA, Frankfurt, Germany (December 19, 2013) — The member agencies of the Public Relations Global Network (PRGN), one of the world’s leading networks of independent public relations consultancies,… Continue reading PRGN continues global expansion in Q3 2013


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