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PRGN Hong Kong Conference Generates Ideas and More Business Collaborations

By Gabor Jelinek, Executive Director, PRGN

As members of the Public Relations Global Network have returned home from the most recent member meeting and conference in Hong Kong at the end of May, chances are increasing for more business collaborations among the 50+ agencies spread across six continents....

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PRGN Elects Natacha Clarac as President

By PRGN Admin

About the Public Relations Global Network

NEW YORK-LONDON-HONG KONG – The Public Relations Global Network (PRGN) announced today the slate of new officers recently elected for one of the world’s largest networks of independent Public Relations, Public Affairs and communications agencies. The appointments were announced at PRGN’s bi-annual Spring member conference, held in Hong Kong on May 24-25....

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The Value of a Global PR Network

By Gábor Jelinek, Executive Director

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. And while PRGN members share several millions of dollars’ worth of business every year, it’s important to highlight that such business deals or referrals do not happen from one day to...

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Tips to Earn “Best Agency to Work for” Award

By Gabrielle Vermeulen, Project Manager - Two cents

Crafting a resilient employer brand

In the dynamic world of agencies, creating a workplace that stands out as the best is a continuous challenge. It’s not just about having a well-decorated office or offering high salaries. It’s about fostering a culture that values each team member, promotes engagement, and supports a great work-life balance. In this article, we’ll delve into the...

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PRGN Expands Asia-Pacific Presence with Addition of New Zealand Agency Alexander PR

By PRGN Admin

SINGAPORE-NEW YORK-LONDON – Following its 2022 Asia Summit Conference and Fall Member Meeting in Singapore, the Public Relations Global Network (PRGN) announced today it has added New Zealand-based Alexander PR Ltd. to its global network, enhancing its ability to serve clients throughout the world. ...

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At PRGN Deep Relationships and Trust Result in Great Service – President’s Q&A

By PRGN Admin

At the 30-year anniversary meeting and conference of the Public Relations Global Network (PRGN) in May 2022, member agencies elected David Fuscus to serve as the 32nd President of the global network of independent communications and PR agencies....

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PRGN 2021 Best Practice Awards: Top Winners Represent All Three Regions

By PRGN Admin

The Public Relations Global Network (PRGN) announced winners of its 2021 Best Practice Awards today in an online Awards Gala ceremony attended virtually by member agencies from across the globe....

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Public Relations Global Network Elects Alexandra Dinita as President

By PRGN Admin

NEW YORK-LONDON – The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring member conference, held virtually due to the Covid-19 pandemic....

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PRGN Members Convene Virtually to Exchange Knowledge and Develop Business Partnerships

By PRGN Admin

NEW YORK-LONDON – The Public Relations Global Network (PRGN) is holding its bi-annual member conference virtually between May 5 and 7, 2021. The event, which in previous years has been held at rotating locations across continents, is being run this year on a virtual events platform due to the global Covid-19 pandemic....

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Public Relations Global Network and the International Public Relations Association enter cooperation agreement

By PRGN Admin

NEW YORK-LONDON-BRUSSELS – The Public Relations Global Network (PRGN) and the International Public Relations Association (IPRA) have signed a cooperation agreement involving information exchange and benefits to the organizations and their respective memberships....

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Communicators from Around the World Convene Virtually to Exchange Knowledge and Develop Business Partnerships Globally

By PRGN Admin

(Oct. 19, 2020 – NEW YORK) – The Public Relations Global Network (PRGN), hosted a lively panel discussion featuring agency leaders from around the world, discussing “The New World Ahead.” Held in conjunction with the network’s bi-annual Fall conference on October 16, this first-time virtual event was attended by nearly 200 communicators from around the world....

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Public Relations Global Network Elects Robert Bauer as President

By PRGN Admin

The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring meeting, held virtually for the first time due to the Covid-19 pandemic....

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Public Relations Global Network Adds Offices in Arkansas, Colorado, Oregon

By PRGN Admin

The Public Relations Global Network (PRGN) announced today it has added three new locations to its global network, raising the number of its offices serving PR clients throughout the world to 53. PRGN is adding three new offices to its network in Little Rock, Arkansas, Denver, Colorado, and Portland, Oregon....

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What is a PR Firm?

By Valentina Giacaman - RumboCierto Comunicaciones

Public relations is typically defined as a set of actions aimed at creating and maintaining a good image of a person, a company or any organization. The image can be built for the general public (consumers, clients, investors, public institutions, social organizations, etc.) and also for an organization’s own staff (internal communications)....

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Is a College Degree Necessary to Work in PR?

By Robert Bauer - accelent communications

Don’t expect a big surprise when reading our answer to this question: No, a formal certificate of any kind of curriculum is definitely not necessary to work and survive in PR – as many agency owners, pr managers and employees without a degree can tell you from their experience....

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Why should blogging be a part of your PR strategy?

By Akvilė Vžesniauskaitė - Adverum

Nowadays, PR is much more than media relations, press releases or launch events. PR becomes a modern combination of classical and new communication trends – integrated, 360 degree PR strategy including visuals, digital solutions, and, of course, blogging. Blogs fit the taste of those who are looking for interesting pieces of news, non-traditional recommendations or educational...

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What’s in store for PR in 2019?

By David Landis - Landis Communications Inc. (LCI)

It’s that time of year. We’re all finishing up the current year while looking towards the future, gazing into our all-knowing crystal balls. And in our industry, that means looking at what’s in store for the field of public relations in 2019....

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The Importance of a Global Network in a Digitized World

By Aaron Blank - Fearey

As the end of  2018  quickly approaches, it has become more important than ever for Public Relations agencies to be available at anytime, anywhere, and devoted to the ultimate success of their clients, no matter what it takes. But, in this day and age, what does it take? What makes a PR agency stand out from...

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Public Relations Global Network (PRGN) Selects its First Executive Director

By Aaron Blank - Fearey

Bucharest, Romania – November 8, 2018 – The Public Relations Global Network (PRGN) announced the appointment of Gábor Jelinek as its inaugural Executive Director at its fall meeting held in Bucharest, Romania in late October, and recognized its member agencies with awards for the best communications campaigns in the past year....

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Where is PR going in Turkey?

By Çınar Ergin - Aristo Communications

A murmur has begun to rise about the decline of the public relations industry in Turkey. Agencies are losing blood, teams are getting cut in half, and revenues are plummeting. There are question marks lingering in the Turkish economy, including the rise in currency exchange prices and the potential outcome of elections....

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WHY CORPORATE SOCIAL RESPONSIBILITY IS IMPORTANT TO YOUR BRAND

By C.L. Conroy

Nobody is more strongly positioned to create long-term, sustainable change than companies. According to a 2016 PwC Global CEO survey, 64% of CEOs say that “corporate social responsibility (CSR) is core to their business rather than being a stand-alone program.” The Survey interviewed 1,409 CEOs in 83 countries with 76% defining business success by more than...

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Public Relations Global Network (PRGN) Media Survey Reveals Growing Pressure on Reporters to Perform on Social Media

By Kent Barrett - The Hoyt Organization, Inc.

Survey also offers fresh insights into how reporters vet and work with high-profile interview sources...

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Public Relations Global Network Marks 25 Years as the World’s Local Agency

By Aaron Blank - Fearey

Network complements five years of 20 percent growth by welcoming three new member firms from Brazil, Malaysia and Mexico...

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Vision & Mission Statements: The Basics

By David Fuscus - Xenophon Strategies, Inc.

There is a great deal of confusion about the difference between Vision and Mission Statements and they often become intertwined. As a result, they can be uninspiring, confusing or overly long making them difficult to remember, much less articulate. Philosophically Vision and Mission Statements should be separate but related, just like strategy and tactics — strategy...

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Mastering PR in the LA Market: Five Tips to Becoming an Insider

By Leeza Hoyt, APR - The Hoyt Organization, Inc.

Known as the City of Angels, Los Angeles boasts both the second largest media market and the third busiest airport in the United States – and there is a lot more to La La Land.  We also have a diverse, multi-ethnic population that makes us a cultural hub – with people from more than 180 counties...

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Global PR – Networking Across the World While Staying in One Spot

By Chris Guizlo - Fearey

You always hear how important networking within your field is to finding a group of peers and mentors that can share experiences and best practices. The Fearey Group is lucky to get in-person access to more than 50 other independent agencies every year as a member of the Public Relations Global Network....

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Public Relations Global Network (PRGN) Hits 50-Member Mark with Addition of Two New Agencies, Selects Christina Rytter as President

By PRGN Admin

The Public Relations Global Network (PRGN) today announced the addition of two new communications agency affiliates to one of the world’s largest PR agency networks. These firms – S&A Communications and asoluto – joined PRGN during the consortium’s recent bi-annual meeting in Dallas, Texas.  PRGN members elected Christina Rytter, managing director and founder of Copenhagen, Denmark-based...

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