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Competir y ganar: lecciones estratégicas para participar en un premio internacional

by Loreley Maldonado | 2 Sep, 2025 | Español

En un mundo de comunicación cada vez más globalizado, los premios internacionales se han consolidado como un referente para medir la innovación, la creatividad y el impacto tangible de las agencias. Participar y ganar un premio como el Stevie®, los IPRA, SABRE, o los...

Una red regional de agencias para comunicar mejor en Latinoamérica

by Wilson Barros | 27 May, 2025 | Español

Con la globalización como telón de fondo, la comunicación estratégica se ha consolidado como un activo esencial para construir reputación, fortalecer la identidad corporativa y garantizar la sostenibilidad de los negocios. Tal es así que, según el informe Media Trends...

Five Steps to Manage Client-Agency Relationships

by Brianne Murphy Miller | 25 Sep, 2023 | Corporate Communications, PR Tips & Trends, Public Relations, Reputation Management

All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If both client...
What Should PR Firms Be Prepared For In the Post-Covid Era?

What Should PR Firms Be Prepared For In the Post-Covid Era?

by Alexandra Dinita | 7 Jun, 2021 | Coronavirus, Corporate Communications, PR Tips & Trends, PRGNfuture, Public Relations

Over the past 15 months, the global pandemic has challenged mankind in so many ways, from our very existence to the way we do business, and thankfully, the worst part appears to be behind us. As life goes on, so is the need to communicate, promote, salvage, interact,...

PRGN Members Convene Virtually to Exchange Knowledge and Develop Business Partnerships

by PRGN Admin | 5 May, 2021 | News, Public Relations

NEW YORK-LONDON – The Public Relations Global Network (PRGN) is holding its bi-annual member conference virtually between May 5 and 7, 2021. The event, which in previous years has been held at rotating locations across continents, is being run this year on a virtual...
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