Cada año, PRGN presenta en su portal en inglés las predicciones de sus agencias miembro sobre las tendencias clave que marcarán la Comunicación y las Relaciones Públicas en el próximo curso. En esta edición, además de presentar las perspectivas globales, también ofrece por primera vez una edición especial en español. En ella se encuentran las contribuciones...
Continue ReadingOver the past few years, companies have been ramping up their efforts to create a more sustainable planet. This includes everything from reducing waste at manufacturing plants, finding innovative ways to cut back on plastic use, and even devoting time to giving back to the community....
Continue ReadingThe Sustainable Finance Disclosure Regulation (SFDR) by the European Union points to a dilemma that financial market participants (FMPs) might also face in the U.S. If FMPs, who primarily focus on small and mid-sized enterprises (SMEs), have to report on the sustainability performance of the companies they work with, they might not be able to gather...
Continue ReadingMore and more enterprises acknowledge their responsibility to share their profits with the society in which they work and grow. It is not just a matter of “good consciousness”, but rather a step that is quite logical and well based in human everyday experience: Sooner or later you will need another one’s support and help, so...
Continue ReadingChoosing the right NGO for a brand’s meaningful social project is a very important step – the first of many. The hard work continues by building and developing a long-term and sustainable relationship....
Continue ReadingSeveral years ago, an automobile insurance company came to our Miami PR Firm asking if we can market a bilingual literacy program for them. We were ecstatic! We had been trying to explain to several of our corporate clients the value of investing in Corporate Social Responsibility (CSR), also known as Cause Related Marketing. ...
Continue ReadingOver the last year, many companies have asked themselves: are we doing enough to address social justice issues that affect our customers and employees? And is it wise for brands to publicly take a stance on such issues? Leaders are understandably hesitant to step out of their comfort zone and court any kind of controversy....
Continue ReadingNobody is more strongly positioned to create long-term, sustainable change than companies. According to a 2016 PwC Global CEO survey, 64% of CEOs say that “corporate social responsibility (CSR) is core to their business rather than being a stand-alone program.” The Survey interviewed 1,409 CEOs in 83 countries with 76% defining business success by more than...
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