Every year, hundreds of companies face major scandals and crises that require a significant amount of damage control. There is a lot that PR and marketing professionals can learn from these situations and the selected response. Here are some of the top five corporate crises from 2022 and key takeaways that every leader can use… Continue reading Top Five 2022 Corporate Crises – And The Lessons Learned
Spider pre-dates PRGN by two years. On January 1, 1990, I set out on a journey to build a PR agency. I knew very little – if anything – about business plans, balance sheets or exits. All I knew was I had three small children and I needed to make a living. Did I… Continue reading Plan But Embrace Change
At the 30-year anniversary meeting and conference of the Public Relations Global Network (PRGN) in May 2022, member agencies elected David Fuscus to serve as the 32nd President of the global network of independent communications and PR agencies. In a quick interview to kick off his presidency, David shares his views on what sets PRGN… Continue reading At PRGN Deep Relationships and Trust Result in Great Service – President’s Q&A
What a year! After 2020 wiped out all the plans people, companies, organizations and governments had made for that year, 2021 continued to surprise us in both good and bad ways. Worldwide rollout of vaccination; bullish stock markets; tourists in space, former presidents sentenced for jail or banned from social media platforms; return of inflation;… Continue reading PR Predictions for 2022 from The Best Comms Pros around The Globe
NEW YORK-LONDON-BRUSSELS – The Public Relations Global Network (PRGN) and the International Public Relations Association (IPRA) have signed a cooperation agreement involving information exchange and benefits to the organizations and their respective memberships. According to the cooperation, member agencies of PRGN will be able to enter IPRA’s renowned annual public relations global competition, the Golden… Continue reading Public Relations Global Network and the International Public Relations Association enter cooperation agreement
Tourism and hospitality are two of the most affected industries following the COVID-19 global crisis. Many jobs have disappeared, many companies have gone bankrupt, and many services no longer have a reason to exist. Today, a year later from the pandemic’s onset, we are struggling to adapt to this new normal. The hospitality and tourism… Continue reading Five Key Campaign Reboot Elements For Tourism Brands After Covid-19
Global communications group joins initiative calling for communications professionals to do their part in face of the global pandemic, climate emergency and future threats facing mankind The Public Relations Global Network (PRGN) today joined an initiative endorsed by Orbicom, the network of UNESCO chairs in communications, and called the “International Declaration of Communications Professionals and Researchers… Continue reading Public Relations Global Network Endorses UNESCO Declaration on a Healthier, Viable, Better World
As the Covid-19 pandemic continues to rage on, the world is learning how to cope with it and businesses are looking for new opportunities the crisis presents. In the travel and leisure industry – my closer area of expertise – professionals are already brainstorming now not only about how to survive, but also how to… Continue reading New Angles That Work in Travel and Leisure PR in the Midst of the Pandemic
There’s been no shortage of discussion about social media’s seemingly endless potential to bring people closer together. Clearly, it is a powerful tool that can efficiently provide information to the masses and create stronger bonds in any number of communities. However, along with these positive opportunities come threats to all entities, especially in today’s “new… Continue reading Social Media — A Boon or a Bane?
Public relations is typically defined as a set of actions aimed at creating and maintaining a good image of a person, a company or any organization. The image can be built for the general public (consumers, clients, investors, public institutions, social organizations, etc.) and also for an organization’s own staff (internal communications). In light of… Continue reading What is a PR Firm?
As the end of 2018 quickly approaches, it has become more important than ever for Public Relations agencies to be available at anytime, anywhere, and devoted to the ultimate success of their clients, no matter what it takes. But, in this day and age, what does it take? What makes a PR agency stand out… Continue reading The Importance of a Global Network in a Digitized World
Bucharest, Romania – November 8, 2018 – The Public Relations Global Network (PRGN) announced the appointment of Gábor Jelinek as its inaugural Executive Director at its fall meeting held in Bucharest, Romania in late October, and recognized its member agencies with awards for the best communications campaigns in the past year. As PRGN’s new Executive… Continue reading Public Relations Global Network (PRGN) Selects its First Executive Director
