by Loreley Maldonado | 2 Sep, 2025 | Español
En un mundo de comunicación cada vez más globalizado, los premios internacionales se han consolidado como un referente para medir la innovación, la creatividad y el impacto tangible de las agencias. Participar y ganar un premio como el Stevie®, los IPRA, SABRE, o los...
by Wilson Barros | 27 May, 2025 | Español
Con la globalización como telón de fondo, la comunicación estratégica se ha consolidado como un activo esencial para construir reputación, fortalecer la identidad corporativa y garantizar la sostenibilidad de los negocios. Tal es así que, según el informe Media Trends...
by Gábor Jelinek | 6 Jun, 2024 | Media Relations, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
As members of the Public Relations Global Network have returned home from the most recent member meeting and conference in Hong Kong at the end of May, chances are increasing for more business collaborations among the 50+ agencies spread across six continents. In the...
by Gábor Jelinek | 11 Jan, 2024 | PR Tips & Trends, PRGN Presents Podcasts, Public Relations
Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. And while PRGN members share several millions of dollars’ worth of business every year, it’s important to...
by Nick Leighton | 9 Jan, 2023 | Corporate Communications, Crisis Communications, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
Every year, hundreds of companies face major scandals and crises that require a significant amount of damage control. There is a lot that PR and marketing professionals can learn from these situations and the selected response. Here are some of the top five corporate...
