It goes without saying that 2020 was a year we’d all rather forget. While the vaccine proliferation in many parts of the world offers a light at the end of the COVID tunnel, public relations professionals should keep five potential crises in the back of their mind as we work to normalize again. Vaccine rollout … Read More
2020 – The Year of Crisis
What a year. 2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two countries. As we reflect on 2020, we all … Read More
Three Lessons of 2020 That Help You Prepare PR Programs in 2021 and Beyond
For most business leaders, 2020 almost certainly will be viewed similarly to sports accomplishments that include asterisks to denote records set under questionable circumstances. Yet, many of us as senior communications advisers are wired for this time in history. While we admittedly prefer to function through carefully planned and crafted strategies and tactics, most of … Read More
5 Ways to Use Your Blog to Manage a Crisis
Let’s be honest, every company can face a social media crisis at any time. If it hasn’t happened yet, it may come to you sooner or later. A comprehensive communications toolkit today cannot be complete without a blog, so it is quite right to ask: How can a blog be part of your contingency plan? … Read More
VW Crisis Communications Failures Never End
Nearly 3 years after the VW emissions scandal broke worldwide, the CEO of VW-owned Audi is arrested for fraud, false advertising and hindering the investigation by German authorities. The first rule of crisis communications is to end the crisis and on something of this scale, that means untainted leadership and a willingness to right the … Read More
Reputation Management and Monitoring Your Web Presence
Do you Google yourself and your company? If not, you should. Google is the first impression for anyone who doesn’t know you. It’s common for clients, customers, colleagues and even competitors to use the Internet to form their opinion of you. They want to know who is saying what? Is the information positive, negative or … Read More
Crisis Communication & Hurricanes
At Xenophon Strategies, we’ve handled crisis communication on 13 major hurricanes for a variety of clients. Check out the new blog post on communications lessons hurricanes have to teach from David Fuscus. From planning to execution, getting ready for a natural disaster can be difficult for any organization, these principles will make it easier. http://tinyurl.com/y93tm3lo … Read More
The Importance of a Good Crisis Management Plan – And How to Get Started
Imagine this: You get an unexpected call in the middle of the day. Your company’s network has experienced a data breach and information for thousands of customers is now susceptible to hackers. You don’t know all the details yet, but the local news has gotten wind of the story and they are planning to run … Read More
Bloody Incident Will Haunt United Airlines
by David Fuscus, CEO – Xenophon Strategies The now famous United Airlines debacle of a bloodied passenger being dragged off a plane will resurface in news stories about United for years. Virtually everyone has seen the video of the crisis, from school children to captain of industries and because of it, they are paying a lot more … Read More
