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Crafting a Robust Communications Strategy to Propel 2024 Company Growth

By Nick Leighton, Owner & CEO - NettResults Middle East

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. If you think… Continue reading Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Leveraging Tech Innovation and AI in PR: A Modern Approach

By Nick Leighton, Owner and CEO - NettResults Middle East

In the dynamic landscape of Public Relations (PR), staying ahead of the curve is crucial. Integrating technological innovations and Artificial Intelligence (AI) has revolutionized how PR professionals operate, enabling more strategic, informed, and efficient practices. Here’s a look at how embracing these advancements can elevate PR endeavors. 1. Enhanced Media Monitoring AI-driven tools offer unprecedented… Continue reading Leveraging Tech Innovation and AI in PR: A Modern Approach

Navigating Changing Priorities in Business and Marketing

By Nick Leighton - NettResults Middle East

I had another opportunity to engage in a thought-provoking podcast conversation on PRGN Presents. Abbie Fink from HMA Public Relations and I delved into the ever-changing priorities in business and marketing.  Recognizing the unprecedented economic environment and evolving buyer behavior, I shared some thoughts on the need for marketing managers to reprioritize their strategies recommending… Continue reading Navigating Changing Priorities in Business and Marketing

Six Ways Marketing and PR Leaders Can Avoid Burnout

By Nick Leighton - NettResults Middle East

Managing a team of marketing and PR professionals can be stressful. Depending on your role, you’re likely responsible for the team’s performance and outcomes, tracking the ROI of PR campaigns, monitoring online and public sentiment and scrutiny of your client, and coordinating the accurate and effective execution of press releases or other critical communications. This… Continue reading Six Ways Marketing and PR Leaders Can Avoid Burnout

What to do When a Crisis Hits Your Business

By Nick Leighton - NettResults Middle East

When a crisis hits a business and affects its reputation, the response must be prompt, transparent, and effective. Here are the most important things a business should do when a crisis hits the media, affecting its reputation. Firstly, a business should acknowledge the crisis publicly. Silence can make the situation worse and lead to negative… Continue reading What to do When a Crisis Hits Your Business

Top Five 2022 Corporate Crises – And The Lessons Learned

By Nick Leighton - NettResults Middle East

Every year, hundreds of companies face major scandals and crises that require a significant amount of damage control. There is a lot that PR and marketing professionals can learn from these situations and the selected response. Here are some of the top five corporate crises from 2022 and key takeaways that every leader can use… Continue reading Top Five 2022 Corporate Crises – And The Lessons Learned

Holidays of The World: A Communicator’s Guide for Cultural Diversity

By Nick Leighton - NettResults Middle East

In an increasingly connected world, it’s critical for public relations, marketing, and communications specialists to understand the dynamics that exist when communicating across cultural lines. Throughout the year, billions of people celebrate hundreds of holidays, religious events, and festivals. Communications specialists need to understand how to effectively navigate and understand holidays of the world, especially… Continue reading Holidays of The World: A Communicator’s Guide for Cultural Diversity

Top 5 Corporate Crises in 2021 to Learn From

By Nick Leighton - NettResults Middle East

Remember the saying “There’s no such thing as bad publicity?” Well, that’s not entirely accurate. More and more, brands are seeing the impact of PR scandals and crises and how they impact their market positions. Depending on the circumstances, a crisis can cast a brand in a bad light, destroy a hard-earned reputation, and put… Continue reading Top 5 Corporate Crises in 2021 to Learn From

Public Relations Global Network Kicks Off 30th Anniversary Year by Adding Three Agencies in the Middle East and Spain

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NEW YORK-LONDON – The Public Relations Global Network (PRGN) announced today it has added three new agencies in the Middle East and Spain to its global network, enhancing its ability to serve clients throughout the world. The expansion marks the 30th anniversary of the global agency network, which plans to start new programs and initiatives… Continue reading Public Relations Global Network Kicks Off 30th Anniversary Year by Adding Three Agencies in the Middle East and Spain


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