Unveiling the Power of PR-Legal Partnership

August 24 2023

Being based in Buenos Aires, our agency’s collaboration with other firms in PRGN has proven invaluable for both national and international client companies. And as a partner at Identia PR, I’ve often witnessed the incredible synergy that arises from the PR-legal partnership, i.e., when PR and legal experts join forces. 

PR practitioners, like me, are often seen as counselors who guide clients on communication strategies. However, another crucial counselor in our corner is the legal expert. Our joint efforts help clients approach challenges more effectively. By uniting our expertise, we can address both the immediate communication needs and the long-term legal considerations.

In crisis situations, collaboration becomes even more vital. We know that our clients have multiple partners, including legal counsel, and coordinating with them at the outset of a crisis enhances the outcomes. Our collective wisdom in a PR-legal partnership ensures a balanced narrative that speaks both to legal prudence and immediate public perception.

Crafting Messages for the Present and Future

The differences in our perspectives as counselors are apparent. Lawyers aim to minimize client liability, often offering limited information. PR professionals, on the other hand, understand the urgency of shaping immediate public opinion. It’s this unique blend of approaches that allows us to create a comprehensive communication strategy, considering both short-term impact and long-term legal implications.

A Blueprint for Collaborative Success

The power of our partnership is evident in our ability to craft compelling narratives that resonate with the public and the legal system. By aligning our strategies from the outset, we lay the groundwork for seamless crisis management. Our shared values of transparency, accessibility, and preparedness lead to stronger client relationships and better outcomes.

Why PR and Legal are a Perfect Match

So, why is this collaboration so impactful? First, it reduces liability by preparing us to face potential challenges head-on. Second, it expands our network and enhances our reach.

The fusion of legal and PR insights enriches our preparation, making us more adaptable and resilient when crises emerge.

The Road Ahead: Listen In for More

On this episode of PRGNPresents, we’re talking about the importance of the partnership between PR and legal experts. We delve deeper into the world of navigating communications challenges and talk about how our collaborative efforts empower companies to face crises with confidence and foresight.

If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listen 

Dominique Biquard
Founding Partner, IDENTIA / PR
Specialized in strategic and crisis communication, in 2004 she founded Identia PR, agency of which she is partner with Agustín Stellatelli and Santiago Peixoto. Dominique advises domestic and foreign clients, civil society organizations, public sector and individuals. Previously, she worked as Communications Manager for the health companies of the Exxel Group. She lived in Comodoro Rivadavia (Province of Chubut in south Argentina) for over 8 years, where she actively participated in the community and political life. She was founding member of Fundacion Compromiso and Fundacion Crecer. Dominique was president of Marianne Argentina (2015-2017), an association of Argentine and French women professionally active, born in 2010 with the institutional patronage of the French Embassy, with the idea of promoting bonds between Argentina and France via leading women in the fields of business, science, art and culture. She is fluent in English and French.
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