By Dominique Biquard, partner - IDENTIA / PR | August 24 2023
Being based in Buenos Aires, our agency’s collaboration with other firms in PRGN has proven invaluable for both national and international client companies. And as a partner at Identia PR, I’ve often witnessed the incredible synergy that arises from the PR-legal partnership, i.e., when PR and legal experts join forces.
PR practitioners, like me, are often seen as counselors who guide clients on communication strategies. However, another crucial counselor in our corner is the legal expert. Our joint efforts help clients approach challenges more effectively. By uniting our expertise, we can address both the immediate communication needs and the long-term legal considerations.
In crisis situations, collaboration becomes even more vital. We know that our clients have multiple partners, including legal counsel, and coordinating with them at the outset of a crisis enhances the outcomes. Our collective wisdom in a PR-legal partnership ensures a balanced narrative that speaks both to legal prudence and immediate public perception.
The differences in our perspectives as counselors are apparent. Lawyers aim to minimize client liability, often offering limited information. PR professionals, on the other hand, understand the urgency of shaping immediate public opinion. It’s this unique blend of approaches that allows us to create a comprehensive communication strategy, considering both short-term impact and long-term legal implications.
The power of our partnership is evident in our ability to craft compelling narratives that resonate with the public and the legal system. By aligning our strategies from the outset, we lay the groundwork for seamless crisis management. Our shared values of transparency, accessibility, and preparedness lead to stronger client relationships and better outcomes.
So, why is this collaboration so impactful? First, it reduces liability by preparing us to face potential challenges head-on. Second, it expands our network and enhances our reach.
The fusion of legal and PR insights enriches our preparation, making us more adaptable and resilient when crises emerge.
On this episode of PRGNPresents, we’re talking about the importance of the partnership between PR and legal experts. We delve deeper into the world of navigating communications challenges and talk about how our collaborative efforts empower companies to face crises with confidence and foresight.
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