Tag: Xenophon Strategies

 

Using Blockchain for ESG to Build Trust

By Mark Hazlin - Xenophon Strategies, Inc.

One of the primary problems with ESG reporting is trust. Because there are no universal standards by which companies report their sustainability efforts, investors and stakeholders must rely on the word of the reporting company to a significant degree.  New blockchain technologies, however, bring an added level of transparency, verifiable evidence, and therefore credibility, to… Continue reading Using Blockchain for ESG to Build Trust

How to Launch a Public Affairs Campaign If Your Brand Has Never Done It Before

By Mark Hazlin - Xenophon Strategies, Inc.

There’s a saying that there are two things you shouldn’t talk about at parties: religion and politics. That’s because talking about either one is liable to get you into hot water with people who might otherwise be your best friends.  Similarly, the decision for a brand to engage in a public affairs campaign—a political communications… Continue reading How to Launch a Public Affairs Campaign If Your Brand Has Never Done It Before

Expand Your Monitoring, and Brand, With Social Listening Tools

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Possibly right now, more than ever, social listening is an important aspect of your brand and reputation, and even your clients’ brand and reputation. As the Covid-19 pandemic and lockdowns still continue to affect our day-to-day lives, businesses, nonprofits, schools, shopping, entertainment habits and more, people are turning online to engage with one another and… Continue reading Expand Your Monitoring, and Brand, With Social Listening Tools

VW Crisis Communications Failures Never End

By David Fuscus - Xenophon Strategies, Inc.

Nearly 3 years after the VW emissions scandal broke worldwide, the CEO of VW-owned Audi is arrested for fraud, false advertising and hindering the investigation by German authorities.  The first rule of crisis communications is to end the crisis and on something of this scale, that means untainted leadership and a willingness to right the… Continue reading VW Crisis Communications Failures Never End

Ten Questions with Mark Hazlin

By Jorge Martinez - The Conroy Martinez Group

Name: Mark Hazlin Title: Senior Vice President PRGN Agency: Xenophon Strategies, Inc. (Washington, DC, USA) Xenophon Strategies is a full-service strategic communications firm based in Washington, DC, specializing in PR, public affairs, and crisis response. Years at the Agency: 12 1. You were a journalist in your prior life. What made you jump to the… Continue reading Ten Questions with Mark Hazlin

Crisis Communication & Hurricanes

By David Fuscus - Xenophon Strategies, Inc.

At Xenophon Strategies, we’ve handled crisis communication on 13 major hurricanes for a variety of clients.  Check out the new blog post on communications lessons hurricanes have to teach from David Fuscus.  From planning to execution, getting ready for a natural disaster can be difficult for any organization, these principles will make it easier.  http://tinyurl.com/y93tm3lo… Continue reading Crisis Communication & Hurricanes

Vision & Mission Statements: The Basics

By David Fuscus - Xenophon Strategies, Inc.

There is a great deal of confusion about the difference between Vision and Mission Statements and they often become intertwined. As a result, they can be uninspiring, confusing or overly long making them difficult to remember, much less articulate. Philosophically Vision and Mission Statements should be separate but related, just like strategy and tactics —… Continue reading Vision & Mission Statements: The Basics

Bloody Incident Will Haunt United Airlines

By David Fuscus - Xenophon Strategies, Inc.

The now famous United Airlines debacle of a bloodied passenger being dragged off a plane will resurface in news stories about United for years. Virtually everyone has seen the video of the crisis, from school children to captain of industries and because of it, they are paying a lot more attention to United. What could United… Continue reading Bloody Incident Will Haunt United Airlines