Tag: public affairs strategy

 

How to Launch a Public Affairs Campaign If Your Brand Has Never Done It Before

By Mark Hazlin - Xenophon Strategies, Inc.

There’s a saying that there are two things you shouldn’t talk about at parties: religion and politics. That’s because talking about either one is liable to get you into hot water with people who might otherwise be your best friends.  Similarly, the decision for a brand to engage in a public affairs campaign—a political communications… Continue reading How to Launch a Public Affairs Campaign If Your Brand Has Never Done It Before