Natacha has been a lobbyist for twenty years towards the European ecosystem in Brussels. She designs tailor-made influence strategies for clients, based on a detailed analysis of the European political environment. She also leads coalitions of pan-European actors in order to take up the field of ideas and create new dynamics in the positioning of actors. She provides advice in the drafting of messages and negotiation postures for her clients and regularly leads COMEX meetings or brainstorming sessions to define priority messages. Graduated from the Institut d'Etudes Politiques d'Aix-en-Provence and the Institut d'Etudes européennes in Brussels, Natacha is a lecturer in lobbying at Sciences Po Paris and regularly participates in ENA or IHEDN training courses in the field of influence communication. She is co-author of the book Les règles d'or du lobbying (2012) and the collective book Communication (2018).
Brussels is the lobbying capital of Europe. Corporations – big and small – from various industries and from various countries – in and outside the European Union – try to participate to influence the making of the law. And it works. It is estimated that there are over 25,000 lobbyists working in the European Quarter. … Continue reading Lobbying in Brussels
The worldwide image of business lobbyists is rather negative: they fight to defend only their companies’ interests; they mobilize their energy to keep a status quo when the world is requesting changes; they act in the shadow. But this aversion to lobbying is not a fatality: the root causes of negative mindsets can be changed… Continue reading A genuine approach: positive impact lobbying – and why clients should care…?
