Vision & Mission Statements: The Basics

July 19 2017

There is a great deal of confusion about the difference between Vision and Mission Statements and they often become intertwined. As a result, they can be uninspiring, confusing or overly long making them difficult to remember, much less articulate. Philosophically Vision and Mission Statements should be separate but related, just like strategy and tactics — strategy is what an organization wants to accomplish and tactics are the ways in which it intends to do so. Check out the latest blog post from Xenophon Strategies CEO, David Fuscus on Vision & Mission Statements. https://xenophonstrategies.com/vision-mission-statements-basics/

David Fuscus
President/CEO, Xenophon Strategies, Inc.
David A. Fuscus is president and CEO of Xenophon Strategies, a highly focused public relations firm serving many of the world’s largest companies and organizations. Fuscus has enjoyed a career in politics and communications, having previously served as the Chief Spokesman for the U.S. Airline Industry; Deputy Chief-of-Staff to former Pennsylvania Governor Tom Ridge; Director of Communications for the U.S. House of Representative’s Transportation Committee; Press Secretary to former Congressman Bill Clinger (PA) and as a top campaign aide to President George H.W. Bush. Xenophon was founded in 2000 and has key practices in public affairs, public relations, reputation management, crisis communications and government affairs. The company is headquartered in Washington, D.C.