Tag: Communication

 

Mastering PR in the LA Market: Five Tips to Becoming an Insider

By Leeza Hoyt, APR - The Hoyt Organization, Inc.

Known as the City of Angels, Los Angeles boasts both the second largest media market and the third busiest airport in the United States – and there is a lot more to La La Land.  We also have a diverse, multi-ethnic population that makes us a cultural hub – with people from more than 180… Continue reading Mastering PR in the LA Market: Five Tips to Becoming an Insider

Send What You Intend: Four Tips to Avoid Mixed-Up Messages

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At the beginning of 2015, The Fearey Group moved offices and did a complete redesign of our workspace in the process. We went from private doored offices to an open, collaborative floor plan. We increased our technology infrastructure, worked on our message and created new tools in the process. And we did this for many… Continue reading Send What You Intend: Four Tips to Avoid Mixed-Up Messages

Uwe Schmidt, interviewed by German Netzwirtschaft.Net (Digital Workouts)

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

Interview by Netzwirtschaft.Net   Who is Uwe Schmidt? Please briefly introduce yourself. I am a communicator. Which means, I communicate across all channels throughout the world and also gladly assist others along the way. The reason for this can maybe be found in my choice of career. Initially, I wanted to be a teacher, then… Continue reading Uwe Schmidt, interviewed by German Netzwirtschaft.Net (Digital Workouts)

Native Advertising, Product Placement, Content Marketing, Advertorials: What’s Going On!

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

One day when God became so angry with mankind after their vain attempts at building the tower of Babel, to be more in his likeness, he henceforth sent them the Babylonian language of confusion thereby ending their delusions at becoming gods. In actual fact, it was humans alone, the communications industry to be more precise, who orchestrated this tangle of languages: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases buzzing around the market, seemingly perplexing although all having one thing in common: It all boils down to occupying editorial space.