Tag: Ed Stevens

 

Public Relations Can and Does Change the World

By Ed Stevens - ROOP & CO.

Some of the most famous case studies prove how public relations changes behavior. Companies with poor reputations are respected again. Warring factions make peace and live in harmony. Recalled product lines return to the shelf. PR can really does have the power to change the world. There are case studies everywhere where PR has made… Continue reading Public Relations Can and Does Change the World

Win December with These End-of-Year PR Tips

By Ed Stevens

Here some ways to end 2018 on a high note. Publish your end-of-the-year report. Share your 2018 successes with your clients and staff. Provide a Share of Voice report to display how your efforts compared to Brand X. What other tracking will your client appreciate? Provide it. Pursue that elusive media outlet. So your client… Continue reading Win December with These End-of-Year PR Tips