by Abbie S. Fink | 10 Sep, 2026 | B2B Communications, Consumer Communications, Corporate Social Responsibility, Influence Insights, Measurement, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing
Brand influence has never been particularly easy to measure. Organizations can track media coverage, social engagement, website traffic, sales, and other concrete outcomes, but knowing what can be measured is different from knowing what matters. The measures that are...
by Brad Kostka | 20 Feb, 2023 | Corporate Communications, PR Tips & Trends, Public Relations
When it comes to marketing and PR, tactics often seem subjective. Everyone’s got an opinion on whether that advertising campaign was effective, or if this message would be best received by stakeholders. But when it comes to ROI in marketing, subjectivity gets tossed...
