The Best PR Can’t Replace Real Leadership

At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them.  However, many make the mistake that PR can help them solve a real leadership and business problem especially when … Read More

Female leadership and PR: What have they in common?

The most recent research studies on leadership share the image of a future increasingly characterized by skills that have socially and historically belonged to the females. The old “command-economy” mentality by Henry Ford is now outdated and overtaken by the modern working organization, inspired by values such as active listening, empathy, sharing, delegation and inclusion. … Read More