Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands to reimagine themselves for the new marketplace in this Covid-19 era. In fact, businesses, big or small (including mom … Read More

Creating Successful Public Affairs Campaigns: The 5-Step Approach

Globally, there has been an increase in public affairs campaigns initiated by various parties including governments, non-governmental organizations, businesses and special interest groups. These campaigns are developed to sway public opinion on various issues or even to lobby for certain changes in regulations or laws. Typically, public affairs campaigns are more visible and accepted in … Read More

How to Develop Effective Communications Strategies: The SNIPER approach

The marketplace has often been described as a war zone, and your communications plan has to win the battle for the attention of audiences and most importantly, their buy-in. As the new year approaches, many brands and organizations would be in the midst of planning their next phase of communication. Broadly, we can see two … Read More

Navigating the Asian Communications Landscape – And 5+1 recommendations for successful campaigns in Asia

Last year, I wrote an article titled “Escaping The Bangsar Trap” for a leading Malaysian business magazine. Bangsar is an affluent suburb in Malaysia’s capital city of Kuala Lumpur. The “Bangsar Trap” however describes the siloed mindset of the privileged, largely English-speaking Malaysian upper middle-class. This can be an issue in the communications business as … Read More