Making Sure Your Public Relations Efforts Generate New Business

May 8 2023

Today, media relations outreach and social media programs are considered basic fundamentals in a public relations program, but in truth, they are just one component of a successful business strategy. Given public relations is an integral component in today’s business landscape, a strategic investment in communications efforts can drive results and help companies stand out in a crowded market.

With a smart investment in PR, businesses can build brand awareness, drive sales, and position themselves as thought leaders in their industry. Companies of any size can benefit from the services of a strategic communications firm, but before reaching out, businesses should identify their goals and what they hope to accomplish through PR efforts. Is it brand awareness? Is it building awareness of senior executives? Perhaps it is unveiling a new product or service.

A successful integrated communications campaign requires a strategic business growth plan and an investment in PR that, over time, builds a strong foundation for the company. Defining objectives upfront helps businesses evaluate potential agencies effectively and ensures they find the right fit.

In this episode, LA-based public relations expert Leeza Hoyt shares valuable insights into what businesses should consider in making sure a public relations strategy supports – and ultimately expands – new business efforts.

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Leeza L. Hoyt, APR
President, The Hoyt Organization, Inc.
Leeza L. Hoyt, APR, is the founder and CEO of The Hoyt Organization, Inc., a national integrated public relations & marketing agency that specializes in representing companies in the real estate, technology, finance, healthcare, luxury lifestyle and professional services industries. With more than 25 years of experience in the public relations industry, Leeza is known for her ability to provide practical solutions and tangible results. Her team at The Hoyt Organization has developed public relations and marketing programs and campaigns for residential and commercial developers, retail centers, data center developers, architects, financing companies, real estate law firms, medical institutions, health & wellness organizations, luxury lifestyle entities and others.

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