Today, media relations outreach and social media programs are considered basic fundamentals in a public relations program, but in truth, they are just one component of a successful business strategy. Given public relations is an integral component in today’s business landscape, a strategic investment in communications efforts can drive results and help companies stand out in a crowded market.
With a smart investment in PR, businesses can build brand awareness, drive sales, and position themselves as thought leaders in their industry. Companies of any size can benefit from the services of a strategic communications firm, but before reaching out, businesses should identify their goals and what they hope to accomplish through PR efforts. Is it brand awareness? Is it building awareness of senior executives? Perhaps it is unveiling a new product or service.
A successful integrated communications campaign requires a strategic business growth plan and an investment in PR that, over time, builds a strong foundation for the company. Defining objectives upfront helps businesses evaluate potential agencies effectively and ensures they find the right fit.
In this episode, LA-based public relations expert Leeza Hoyt shares valuable insights into what businesses should consider in making sure a public relations strategy supports – and ultimately expands – new business efforts.
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