In an increasingly interconnected and digital world, the role of social media marketing continues to grow. A strong, smart and cutting edge social media presence helps drive website traffic, increase conversions, raise brand awareness, manage your reputation and improve communication and interaction with key audiences.
Our global network of PR agencies and social media marketing experts will work with you to define your social media marketing goals and then develop a social strategy, which is used to guide the creation of your social media marketing campaigns. We then continue to manage your social content and engage your audience online through a variety of social media sites and networks, including:
Choosing which platform to use depends on your type of business and your marketing goals. For instance, business-to-business clients typically have more success on Twitter or LinkedIn, whereas highly visual professions, such as florists or real estate agents, tend to have a bigger impact on Pinterest, Instagram and YouTube.
For more information, read “Which Social Media Platform is Your Audience on?” and “Social Media Marketing for Businesses.”
Social media marketing is an integral part of a comprehensive public relations and communications plan. To learn more about social media marketing and how it can help your business, contact PRGN. With a network of more than 50 leading PR firms and social media marketing specialists from around the globe with experience in a variety of industries and markets, we have a local expert for you.