two cents

Belgium: Your Entry Point to Europe

Business environment in Belgium

Belgium offers a favorable business environment characterized by its strategic location in the heart of Europe, excellent infrastructure, and highly skilled workforce....

Navigating the New Normal: Insights on Post-Covid Events

By Frédéric François - Two cents

The Resurgence of Large-Scale Events

The COVID-19 pandemic has reshaped the way we live, work, and interact with one another. One of the most profoundly affected areas has been events. From large-scale international conferences to intimate business meetings, the events industry faced unprecedented challenges and changes during the pandemic. In this week’s episode of PRGN Presents, I had the opportunity to...

Tips to Earn “Best Agency to Work for” Award

By Gabrielle Vermeulen, Project Manager - Two cents

Crafting a resilient employer brand

In the dynamic world of agencies, creating a workplace that stands out as the best is a continuous challenge. It’s not just about having a well-decorated office or offering high salaries. It’s about fostering a culture that values each team member, promotes engagement, and supports a great work-life balance. In this article, we’ll delve into the...

Navigate Mid-Year Budget Cuts With These Comms Strategies

By Helena Desmet, Project Manager - Two cents

Review strategy, targets and KPIs

Both for in-house communications teams and PR agencies, it is not uncommon to face a mid-year reduction in the communications budget. The cuts can be a result of various causes, such as economic conditions, a shifting focus or a strategy review. When it happens it is very challenging for the comms team, especially if there are...

Three Signals That Tell Your Company Builds the Right Employer Culture

By Gabrielle Vermeulen - Two cents

Communicate transparently in good and bad times

It is no secret that a positive employer culture and an appealing, transparent work atmosphere are more than ever essential conditions for accepting a job offer. Of course, an employee must be paid a fair wage for the work he or she does, but it is not only the amount of the salary that matters. Employees...

A New Approach for Media Relations

By Ward Vanhee - Two cents

It seems like ages ago, but when a public relations or marketing professional wanted to create buzz for their client or brand, they used to quickly fall back on media relations. These days, that’s not necessary the case. Thanks to the rise of the internet and social media, all media are being consumed differently and PR...

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