Bill Southard

 

Región LATAM - Iberoamérica

Experiential Marketing Adds Value to the MarCom Mix

By Bill Southard - Southard Communications

After surviving the Covid-19 pandemic during which time there was no direct consumer engagement between brands and consumers, experiential marketing is back and stronger than ever. At Southard Communications and in partnership with BOOM Ventures, we believe the number of companies understanding the importance of driving face-to-face communications and interaction with their brand and their desire...

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New York: The City That Never Sleeps

By Bill Southard - Southard Communications

Business environment in New York

New York City is truly the city that never sleeps… literally. At any hour of the day or night you will see people walking the streets, eating, drinking and just enjoying the wonders of New York City....

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People-Centric PR: Why Understanding Your Audience is Critical

By Bill Southard - Southard Communications

When first entering a partnership with a new client, we often get asked where do we start? Well, for starters, understanding your audience is critical and a crucial factor in crafting messages that will resonate with your external audiences. At Southard Communications and in partnership with Escalate Strategies our vision is to help companies create brands...

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PR Firms Today: Much More Than Clips

By Bill Southard - Southard Communications

There is no question that clients today expect results from their PR firms. For many this still means driving awareness through editorial news coverage, influencer reviews and executive interviews. For years, the bigger the monthly clip book the happier the client and while clients still want quantity and quality, the expectations clients now have with their...

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Top 10 Tactical Tools of Consumer PR

By Bill Southard - Southard Communications

As companies embrace public relations as a means of positively influencing a brand’s perception by managing communications with the media and influencers and the public, it’s important to continually review the tools that have proven to be most effective in consumer public relations. The benefits are clear and include boosting top-of-mind consumer awareness, building credibility, earning...

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