Keri McIntosh - The Castle Group
Mark Hazlin - Xenophon Strategies, Inc.
Once upon a time, we only talked about “hybrid” in science class. Today, the word is ubiquitous. In any language, we’re referring that in-between world blending in-person and remote – in the classroom, office and, yes, events. Ready or not, hybrid events are in your future; depending on where you are, maybe sooner than later.… Continue reading How to Successfully Host a Hybrid Event
Every day in Washington, there are dozens–or maybe hundreds–of press conferences. The grand staircase at the Capitol building is a popular spot, as is the iconic entrance to the Supreme Court after a key ruling. The White House Rose Garden is, perhaps, the most prestigious of them all. Below are three of Xenophon’s favorites: 1.… Continue reading Top Three Venues for a Press Conference in Washington, D.C.
It is always easier to reach your destination when you know where you want to go. Social media editorial calendars can map your social media strategy down a successful path. Not convinced? Here are five reasons why social media editorial calendars work for us and why we suggest adding them to your social media strategy.… Continue reading Five Reasons to Create a Social Media Editorial Calendar
Social media management can be time consuming and expensive. For many the real value isn’t something they can clearly see. If your goal is to turn likes into more bricks and mortar customers, or you want to get a sense of a return on your investment, consider these ideas. 1. Exclusive Offers: Typically, your social… Continue reading Four ways to Connect with your Social Media Followers Offline