Cross border fitness trend
Four PR agencies from the Public Relations Global Network (PRGN) have been chosen over the last months as PR partners for Zumba Fitness, LLC, covering together seven European countries. After a pitch with four competing agencies in the Benelux, which was won by Evident PR, Zumba inquired for PRGN agencies in both Scandinavia and Germany. After satisfactorily executing test assignments, Coast Communications, responsible for Scandinavia, Evident PR for the Netherlands, PRP for Belgium and Industrie-Contact AG (IC AG), for Germany, were confirmed on a long term assignment.
“Zumba® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Founded in 2001 the company is now the largest branded fitness program in the world – reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries. The Zumba® Fitness lifestyle is rounded out by the company’s many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine.