If you’ve never had a client ask you to lower your fees, you are one of the lucky PR professionals! For the rest of us, here are 5 tactics you can try the next time a client mentions budget cuts. Prepare facts: Many clients feel that they are paying too much because they can’t see … Read More
Potential Customers that are Reluctant to Reveal Their PR Budget
Who Has to Shoot First? by Uwe Schmidt, Industrie-Contact (Hamburg, Germany) in co-operation with David Landis, Landis Communications Inc. (San Francisco, USA) Sometimes it is cumbersome to get a budget figure from a prospective client. They prefer to keep us in the dark and want us to unveil a number first. It is a bit … Read More
