Smart Estimates: High relevance for investor relations managers

June 6 2017


Weighted averages of analyst estimates are highly relevant for investor relations managers and even more relevant for investors. This shows a recent survey of cometis AG among around 500 investor relations managers, most of which are from the German-speaking countries Germany, Switzerland and Austria. The survey took place from end of March until end of April 2017.


Database providers like Thomson Reuters are utilizing so-called Smart Estimates in their databases in order to weigh the estimates of individual analysts differently. A main factor for the weighting is among other things the historical accuracy of the respective analysts. The overall purpose of this survey was to inquire the meaning of the weighted analyst estimates among participants. Due to the high response rate of just over 15%, the results are of great significance. The study´s results in detail can be found below.

In which index is your company listed?

cometis AG, investor relations agency, investor relations consultancy, corporate communications, IPO

Participants: 76 investor relations managers took part in the survey, of which about 78 % are employed in index-listed companies. The largest group with almost 24 % of participants was the group of investor relations experts from MDAX-listed companies. Approximately 22% work in a non-index-listed company.

How do you assess the relevance of weighted averages of analyst estimates in your investor relations work?

investor relations, investor relations consultancy, Corporate Communications, financial PR, M&A communication

From the IR managers point of view: Roughly 54 % of the participants assessed the importance of weighted averages of analyst estimates in their investor relations work as medium to very high. In contrast, approximately 32 % estimate the relevance of so-called Smart Estimates as low to not relevant. Around 14 % of participants are unfamiliar with this kind of processing of analyst estimates.

How do you assess the relevance of weighted averages of analyst estimates for investors based on your experience?

investor relations consultancy, investor relations agency, IPO communication, Crisis Communication, financial communication

From the investors point of view: Based on their experience roughly two thirds of the investor relations manager estimate that for investors the weighted averages of analyst estimates have medium to very high relevancy and are therefore more important to investors than to investor relations managers. Approximately 17 % believe that investors attribute low to no relevance to Smart Estimates. In consistency with the above-mentioned question roughly 14 % of participants are not familiar with Smart Estimates.

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