UCSF, with medical facilities spread out all over San Francisco, was opening its first new campus in decades in the revitalized neighborhood known as Mission Bay. Three distinct hospitals – one for children, a cancer center, and a women’s center – would showcase advanced technology and provide a truly state-of-the-art experience for patients and staff. Communicating the new location, services and benefactors to the media was Landis Communications’ (LCI) primary function. In a crowded and competitive healthcare market, differentiators would be key to coverage.
UCSF Medical Center at Mission Bay
