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Pitching for Keeps: Building Relationships with Trade Publications

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It’s any publicist’s dream to call a reporter who knows our name, which companies we represent and even remembers our die-hard Green Bay Packers fandom. It’s even better when the reporter works at a publication that is extremely valuable for our clients. Although building relationships with reporters is no small feat, it’s certainly possible –… Continue reading Pitching for Keeps: Building Relationships with Trade Publications