For multinational companies, the Chinese market can sometimes feel like a moving target. As the founder of a Beijing-based communications firm, I frequently field questions from global brand leaders trying to decode this landscape. With economic shifts and...
Every few years, someone declares PR dead. It happened when social media emerged, when content marketing took off and now that AI is reshaping how people find and interact with brands. The opposite is true. Brands are coming to us, public relations agencies, for more...
How Public Relations fuel online visibility and brand recognition in a digital ecosystem driven by algorithms and AI search Organic visibility is increasingly the reflection of a brand’s strong, authentic, and credible digital reputation. And it’s Public Relations...
There is no question that clients today expect results from their PR firms. For many this still means driving awareness through editorial news coverage, influencer reviews and executive interviews. For years, the bigger the monthly clip book the happier the client and...
Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more...
The Public Relations Global Network (PRGN) announced winners of its 2023 Best Practice Awards at an awards gala ceremony held at the FANG Restaurant in San Francisco and attended by more than 30 member agencies from across the globe. In 2023, 37 PRGN member agencies...
Effective public relations is an indispensable component of the business strategies for professional services firms, which include everything from an investment banking entity to an architectural firm, and more. While the primary function is to establish and uphold...
It’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form...
PRGN reúne a las principales agencias independientes de relaciones públicas del mundo en una red global sólida y gestionada por sus propios miembros. Con más de 50 firmas cuidadosamente seleccionadas en seis continentes, combinamos un profundo conocimiento local con alcance global para conectar con los mercados, audiencias y conversaciones que realmente importan.
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
(NEW YORK / LONDON / BRUSSELS — May 14, 2026) – New global survey findings from business, marketing and communications professionals across 48 countries highlight how organizations are navigating an evolving landscape for brand influence, with artificial...
Two global webinars will unveil new findings on how brands build trust and influence across regions, industries, and digital channels — with sessions timed for audiences in EMEA, the Americas, and APAC The Public Relations Global Network will present the results of...
Warsaw-based integrated communications agency adds strategic PR, digital and research capabilities to PRGN’s growing roster (WARSAW / BRUSSELS / NEW YORK, April 22, 2026) – The Public Relations Global Network (PRGN) announced today that K+ Group, a Warsaw-based...
