PR Tips & Trends

The ESG Revolutionaries: Meet Five Innovators Building a Better Sustainable Future

In a world increasingly aware of

The urgent need for environmental preservation and social responsibility, businesses and organizations are stepping up to implement pioneering initiatives that go beyond profit-making. Embracing Environmental, Social, and Governance (ESG) principles, these innovative projects are driving sustainable change and shaping a more conscientious future for industries worldwide. Let us explore some groundbreaking ESG initiatives driving sustainable change....

Chile – Recognized by Investors Around the World

By Valentina Giacaman - RumboCierto Comunicaciones

Business environment in Chile

Chile is still one of Latin America’s most stable and prosperous nations, with strong regulations of its markets and great economy for the last 30 years. Many foreign companies choose Chile as a platform to invest in the Andes region....

The Intersection of Public Relations and Public Policy: A Strategic Approach

By Chip Taylor - Novitas Communications

At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. Public policy decisions can impact our client businesses and organizations, making it imperative for PR and communications experts to understand how to navigate this terrain effectively. Although the legislative process can be arcane, skillful use of public...

India – Where Diversity Meets Dynamic Growth

By Sunil Puri - Mileage Communications - India

Public Relations in India’s Diverse Market

India is fast becoming a crucial market for public relations. This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. Cultural, geopolitical, demographic, and social distinctions all play major...

South Korea – A High-Tech Economy and a Cultural Powerhouse

By Grace Haekyung Son - PR House Co., Ltd.

Business environment in South Korea

Korea is the world’s 13th largest economy. It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more....

Beijing, China – Immense Opportunities for Business

By Shawn Jiang Xiaofeng - China Advocate

Business environment in China

China, with its vast geographical area and diverse development, offers immense opportunities for businesses. The Chinese market by GDP is as massive as the European Union, with territory twice the size of EU countries combined. From the bustling megacities of Beijing and Shanghai to the rapidly developing towns in the inland, China’s market is both extensive...

Hong Kong – Asia’s World City

By Joanne Chan - LBS Communications Consulting Ltd

Business environment in Hong Kong

Renowned as Asia’s World City, Hong Kong stands as a vibrant and dynamic market and business environment. As one of the world’s leading international financial centres, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets....

Media Training for an Evolving News Landscape

By David Wills - Media Profile

Media Interviews Present Opportunities

Working in communications for more than three decades, I have seen firsthand how a strong spokesperson can impact the narrative of a story – whether that’s establishing thought leadership and shifting perceptions about a specific issue, resetting a reporter’s pre-existing negative bias, or simply building brand awareness through great storytelling....

Tel Aviv, Israel – Home of Dynamic Entrepreneurial Spirit

By Hanan Kamir - KAMIR

Business environment in Israel

Tel Aviv, Israel, is home of dynamic entrepreneurial spirit. Israel is a democratic state in the Middle East and boasts a vibrant business ecosystem. The country is currently facing a war that might have implications on its business industry, though the Israeli economy was in a very strong position when the war started, a fact that...

The Value of a Global PR Network

By Gábor Jelinek, Executive Director

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. And while PRGN members share several millions of dollars’ worth of business every year, it’s important to highlight that such business deals or referrals do not happen from one day to...

2024 PR Predictions: Technology and Global Trends Pose Tough Questions for Comms Pros

By Gábor Jelinek

Following a mixed year in 2023 marked by business challenges, geopolitical escalation and giant leaps in technology developments, 2024 will bring a spillover of all of these effects as well as fundamental questions on business and communications that companies, brands, and agency owners will have to work together to find new answers for....

Commercial Brands in a Sustainability-Driven Business World…

By Alexandra Dinita, General Manager - Free Communication

The main role we have, as PR and communication consultants, is to advise and support our clients to build honest, truth-based communications. This is highly important for any communication area and it’s actually vital when we discuss about sustainability. Because we all need higher moral choices in this strange world we live in today, after so...

Crafting a Robust Communications Strategy to Propel 2024 Company Growth

By Nick Leighton, Owner & CEO - NettResults Middle East

1. Define Clear Objectives:

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience....

Will Generative AI Replace Marketers and Content Creators?

By Katie Casciato, Content Director - Roopco

Machine vs. Man: Does AI Efficiency Trump Human Creativity?

Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5 billion by the year 2028—a more than sevenfold jump...

Amplify Your PR Wins

By Amanda Hill, Principal - Three Box Strategic Communications

Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine. How do today’s PR teams keep up? Savvy PR leaders have learned to amplify their PR wins to get the biggest impact....

Unlocking Revenue Potential with the Power of PR

By Michelle Lyng, CEO and Founder - Novitas Communications

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. There’s a need for education when discussing how PR can drive revenue....

Leveraging Tech Innovation and AI in PR: A Modern Approach

By Nick Leighton, Owner and CEO - NettResults Middle East

1. Enhanced Media Monitoring

In the dynamic landscape of Public Relations (PR), staying ahead of the curve is crucial. Integrating technological innovations and Artificial Intelligence (AI) has revolutionized how PR professionals operate, enabling more strategic, informed, and efficient practices. Here’s a look at how embracing these advancements can elevate PR endeavors....

Navigating the New Normal: Insights on Post-Covid Events

By Frédéric François - Two cents

The Resurgence of Large-Scale Events

The COVID-19 pandemic has reshaped the way we live, work, and interact with one another. One of the most profoundly affected areas has been events. From large-scale international conferences to intimate business meetings, the events industry faced unprecedented challenges and changes during the pandemic. In this week’s episode of PRGN Presents, I had the opportunity to...

Embracing ESG in Investor Relations

By Joanne Chan, Managing Director - LBS Communications Consulting Ltd

Identifying corporate values from the three pillars of sustainability

In today’s financial landscape, the importance of Environmental, Social, and Corporate Governance (ESG) is inevitably rising. In particular, Hong Kong has experienced a notable shift towards this trend, propelled by more stringent regulations. Nevertheless, a significant challenge emerges: many listed companies in the city grapple with seamlessly integrating ESG into their investor relations strategies....

PR Agencies and Law Firms: New Allies in Corporate Crises

By Valentina Giacaman, Founding Partner - RumboCierto Comunicaciones

A few years ago, if a client was about to face a crisis, they would first call their preferred lawyer to arrange for an appropriate legal specialist who can conduct a situation analysis....

Five Steps to Manage Client-Agency Relationships

By Brianne Murphy Miller - Landis Communications Inc. (LCI)

Know your plan

All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing. Here are five tips...

How a Values-Aligned Mission is Good for Business

By Sean Dowdall, President - Landis Communications Inc. (LCI)

What is a values-aligned organization?

Growing up in a small town on the Flathead Indian Reservation in Western Montana, I was lucky to be surrounded by a strong community, including the consolidated Salish and Kootenai Native American Tribes. The Tribes’ goal was for their community to succeed by leading with their values. Over the years, the tribal organizations worked to both...

Steps to Avoid a PR Crisis When You Have a Corporate Crisis

By Toomas Kull, Senior Consultant - Cabinet Privé de Conseils, S.A.

Information is key

It’s that moment when you realize that the situation could soon spin out of control. Something has happened within the organization, and only a few select people are aware of it for now. If, or indeed when, the news gets out, the information will spread fast, and reactions will be swift....

Leadership Buy-In is Essential for PR and Communications Success

By Gilbert Manirakiza, Founder and CEO - The Newmark Group

Initiating Conversations with Executives

In the world of public relations and communications, having a seat at the table is essential, but who occupies that seat is equally critical. The active involvement of executive leaders and their understanding of the role of communication can significantly impact an organization’s brand reputation and success. By embracing storytelling, empowering executives, and implementing consistent messaging,...

5 PR Tools That Will Boost Your Communications Team’s Productivity

By Julie Osborne, Account Supervisor - Roopco

1. PR Monitoring & Analysis Tools

In the ever-dynamic world of public relations, we all know that there are many hats to be worn, various tasks to be juggled and conflicting deadlines to be met. Without the ease and convenience of digital PR tools, your competitors will beat you to the punch every time. But by building a robust arsenal of the...

Unveiling the Power of PR-Legal Partnership

By Dominique Biquard, partner - IDENTIA / PR

Crafting Messages for the Present and Future

Being based in Buenos Aires, our agency’s collaboration with other firms in PRGN has proven invaluable for both national and international client companies. And as a partner at Identia PR, I’ve often witnessed the incredible synergy that arises from the PR-legal partnership, i.e., when PR and legal experts join forces. ...

Key KPIs to Measure ESG Performance

By Etienne Vioget - Cabinet Privé de Conseils, S.A.

The rise of ESG reporting

Over the past few years, awareness around environmental, social, and governance (ESG) issues has been on the rise among consumers, investors, policymakers, and the media. As a result, there is increasing demand for companies to measure and report on their ESG performance, enabling external stakeholders to assess their overall sustainability performance and improve their social and...

Tips to Earn “Best Agency to Work for” Award

By Gabrielle Vermeulen, Project Manager - Two cents

Crafting a resilient employer brand

In the dynamic world of agencies, creating a workplace that stands out as the best is a continuous challenge. It’s not just about having a well-decorated office or offering high salaries. It’s about fostering a culture that values each team member, promotes engagement, and supports a great work-life balance. In this article, we’ll delve into the...

Five Best Ways to Use Social Media in a Corporate Crisis

By Natalie Ghidotti, CEO - Ghidotti

Respond Quickly

In today’s digital age, social media plays a significant role in shaping public opinion, spreading information rapidly and influencing brand perception. When a crisis occurs – whether it’s a product recall, a disgruntled employee or any other type of emergency – social media monitoring serves a crucial role in a comprehensive crisis communications plan....

Five Habits That Improve a PR Pro’s Productivity

By Samantha Frost, Vice President - L.C. Williams & Associates

Guard Your Mornings

In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive. Here are five ways to help you work smarter – not harder – and prioritize productivity....

Translating C-Suite Vision into Impactful Messaging

By Leeza L. Hoyt, APR, - The Hoyt Organization, Inc.

Understand the Vision

C-suite executives play a pivotal role in shaping an organization’s vision and strategy, and they rely on skilled communicators – such as their PR professionals or the chief communications officer – to translate their vision into impactful messaging to the organization and its stakeholders. This involves a careful balance of positioning the issues correctly, and often...

How to Pick the Right Influencers for Your Brand

By Sara Camp, Account Supervisor - L.C. Williams & Associates

Clearly Define your Target Audience and Campaign Goals

No matter what social media channels you frequent, you’ll surely find yourself as a target of influencer marketing. With millions of influencers to choose from, PR professionals should keep a few things in mind before launching a partnership. Here are five steps to pick the right influencers for your brand....

Navigating Changing Priorities in Business and Marketing

By Nick Leighton - NettResults Middle East

Talent Acquisition and Retention

I had another opportunity to engage in a thought-provoking podcast conversation on PRGN Presents. Abbie Fink from HMA Public Relations and I delved into the ever-changing priorities in business and marketing. ...

Top 5 PR Needs of a Tech Company

By Natalie Ghidotti - Ghidotti

Establishing Connection Through Authenticity

In a highly competitive business landscape, a company’s success depends not only on its innovative products and services but also on its effectiveness to communicate with its target audience. As a tech company, due to the complexities of the digital realm, truly understanding your audience and how to communicate with them is crucial. By narrowing the...

Navigate Mid-Year Budget Cuts With These Comms Strategies

By Helena Desmet, Project Manager - Two cents

Review strategy, targets and KPIs

Both for in-house communications teams and PR agencies, it is not uncommon to face a mid-year reduction in the communications budget. The cuts can be a result of various causes, such as economic conditions, a shifting focus or a strategy review. When it happens it is very challenging for the comms team, especially if there are...

Protect Your Reputation During Supply Chain Interruptions

By Erin Vogt, APR - Peritus PR

Proactive Communications: Stay Ahead with Preventative Measures

While talking with a friend about her job in supply chain management at a local steel company, she joked, “Before the pandemic, nobody even knew what supply chain management was. Now everyone knows.”...

President Andy See: a Good to Great Story for Comms and PRGN Ahead

By Gábor Jelinek

As 32nd President of the Public Relations Global Network, Andy See is also the first Asian president of one of the world’s largest networks of independent PR and communications agencies. A native of Malaysia and founder and principal partner of Perspective Strategies in Kuala Lumpur, Andy started his one-year service at PRGN’s Member Meeting and Conference...

“We Still Need to Fight Misinformation and Disinformation”

By David Wills - Media Profile

The slippery slope of misinformation and disinformation is getting steeper. And when you add politics to the mix, it’s like throwing oil on the slope, too. While I am encouraged that many people are adapting and learning to challenge what they read and hear, I believe this is a fight where those of us in the...

Mastering Communications: Top Five Strategies for Professional Services Firms

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

1. Create Consistent Brand Messaging

Effective public relations is an indispensable component of the business strategies for professional services firms, which include everything from an investment banking entity to an architectural firm, and more. While the primary function is to establish and uphold the reputation, credibility, and visibility of these firms within their respective markets, a well thought out strategic plan...

What Brands Should Consider Before Joining Social Issues

By Valentina Giacaman - RumboCierto Comunicaciones

Until a few years ago, it was unthinkable for a brand to join and support a cause on purpose, because brands were expected to maintain neutrality and objectivity. It was a big No-No for brands to have an “opinion” on things like humans do, and corporate communications was restricted to announcements and figures on the company’s...

Lobbying in Brussels

By Natacha Clarac - Athenora Consulting

First, you need to understand the complexity of the decision-making process

Brussels is the lobbying capital of Europe. Corporations – big and small – from various industries and from various countries – in and outside the European Union – try to participate to influence the making of the law. And it works. It is estimated that there are over 25,000 lobbyists working in the European Quarter. ...

Six Ways Marketing and PR Leaders Can Avoid Burnout

By Nick Leighton - NettResults Middle East

1. Mitigate Crisis Mode

Managing a team of marketing and PR professionals can be stressful. Depending on your role, you’re likely responsible for the team’s performance and outcomes, tracking the ROI of PR campaigns, monitoring online and public sentiment and scrutiny of your client, and coordinating the accurate and effective execution of press releases or other critical communications. This level...

Communications in Israel: the Challenge

By Hanan Kamir - KAMIR

Israel is one of the fastest-growing countries in the world. At just 75 years old, it has become a significant player in the global economy and a true contributor to the development of technology. Israel is known as the startup nation, with thousands of startups operating in a country of 9.5 million people. This, and many...

Making Sure Your Public Relations Efforts Generate New Business

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

Today, media relations outreach and social media programs are considered basic fundamentals in a public relations program, but in truth, they are just one component of a successful business strategy. Given public relations is an integral component in today’s business landscape, a strategic investment in communications efforts can drive results and help companies stand out in...

Four Ways PR Can Reinforce Content Marketing

By Natalie Ghidotti - Ghidotti

PR Works to Establish Thought Leadership

It’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form of media coverage can be the perfect complement to further amplify the reach and...

Playing the Long Game in B2B Marketing

By Natalie Ghidotti - Ghidotti

When you’re living in a material world, instant gratification is the name of the game and your business-to-consumer marketing approach should cater to its audience accordingly. However, when your focus is on B2B marketing, your clients’ services are the product and the purchasing process is not as simple as clicking “Add to Cart” nor should it...

The Use of Data and Technology in PR

By Kate Alexander - Alexander PR

23 bad habits in the boardroom

Technology has a central role in communications and organisational operations, to the degree that a technology blind spot on a company board can have serious and wide-ranging implications for a company....

Top Three Reasons Why Every Company Needs Good ESG Reporting

By Michael Diegelmann - cometis AG

Capital Markets Thirsty for ESG Data

There’s no time to postpone establishing the necessary structures for proper ESG reporting. Capital markets demand essential non-financial information to make informed investment decisions, your biggest clients are under pressure to report on sustainability data from their suppliers – i.e. your company‘s data! – and the legislative requirements are getting stricter by the minute....

What to do When a Crisis Hits Your Business

By Nick Leighton - NettResults Middle East

Firstly, a business should acknowledge the crisis publicly.

When a crisis hits a business and affects its reputation, the response must be prompt, transparent, and effective. Here are the most important things a business should do when a crisis hits the media, affecting its reputation....

How Digital PR Strategies Drive New Business

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

Social Media

In today’s economic environment, every company is looking for ways to improve efficiency, cut costs and pack the new business pipeline. For savvy C-suite executives, public relations is a key component to building the right personality for their brand. As a result, it also sets the stage to build the new business pipeline. How does that...

Sustainability and ESG: Enablers Of The Purpose-Driven Narrative

By Andy See Teong Leng - Perspective Strategies

A New Narrative Anchored on Purpose – The WHY

Stakeholder and customer expectations have changed drastically in recent times, putting much pressure on businesses and brands to actively engage and communicate. It is now an expectation from stakeholders that businesses must operate with more accountability to the planet and people, besides making profits. This is not just true of regulators and investors, but also of...

The Role of Boards In Crisis Leadership

By Dwayne Alexander - Alexander PR

New White Paper Shares Expert Advice from Around the Globe

A crisis is often evaluated by how the CEO or Management handle it leaving out the important role of the board. There are common factors that come together to create bad habits but with improved communication you can avoid a dysfunctional board of directors....

Reviving Healthcare and Pharma Communications after the Pandemic

By Robert Bauer - accelent communications

Stick to the truth – even if it’s uncomfortable

The Covid-pandemic has left behind some major obstacles for future healthcare and pharma communications campaigns. While there are regional differences, the general pattern seems to be global and comprises of four key trends:...

What to Consider When Repositioning a Brand in 2023

By Charlie Hatch - Roopco

1. Assess Your Current Brand Position

In today’s dynamic and evolving business landscape, repositioning a brand can be a critical strategy for redefining a company’s trajectory, maintaining relevance, reaching new audiences and increasing market share. In short, brand repositioning offers businesses a chance to reimagine how they are perceived, and in turn, enhance their growth over the long run....

PR4.0 Has Arrived – Are You Ready For It?

By Andy See - Perspective Strategies

We have seen so much change in recent years. The world has rapidly shifted towards digital, and Industry 4.0 is sweeping across value chains of most if not all economic sectors. The age of PR (or Public Relations) 4.0 has arrived together with the massive shift to digital and social. PR4.0 is more than just about...

Storytelling: Four Tips to Succeed in 2023

By Natalie Ghidotti - Ghidotti

Know Your Narrator’s Backstory

For thousands of years, humankind has chronicled stories to learn from and teach others, and it is through the recounting of these stories that lessons have been passed down for generations. As a species, we have progressed greatly from those early days and technology has made way for more detailed representations of these lessons. While the...

Meet The Hottest Housing Market Around: The Metaverse

By Lauren Reed - REED

How would you explain metaverse marketing to someone who has never heard of it?

At a time when the metaverse and metaverse marketing are simultaneously erupting with popularity and widely misunderstood, Lauren Reed, owner of REED Public Relations, sat down with Jennifer Poythress, founder of The Rabbit Hole VR & Virtual Marketing, to discuss all things metaverse marketing....

Revolutionizing PR and Marketing: How Artificial Intelligence is Changing the Game

By Brad Kostka - Roopco

What is marketing artificial intelligence?

The marketing AI revolution is in the early stages. In order to avoid getting left behind, communications professionals need to be aware of the artificial intelligence (AI) technologies that are available to them, determine which ones can have the greatest impact on their business and start putting them to use....

How to Address Client Demands for ROI in Communications & PR

By Charlie Hatch - Roopco

1. Establish KPIs for Your PR Initiatives

When it comes to marketing and PR, tactics often seem subjective. Everyone’s got an opinion on whether that advertising campaign was effective, or if this message would be best received by stakeholders. But when it comes to ROI in marketing, subjectivity gets tossed aside in favor of concrete results and analysis....

The Art of Communication in Challenging Times

By Ieva Naujalyte - Adverum

How should brands and corporations participate in the conversation when people are sensitive and divided?

Inflation is skyrocketing. Economies around the world are stalling. And on top of all this – we have a war in Europe. However you look at it, these are challenging times. Many people feel anxious about money, health, and their future; people are increasingly in a state of chronic stress because they face multiple crises....

Meaning and Purpose Fuel Attraction to Public Relations Jobs

By Michelle Lyng - Novitas Communications

1. Connect Meaning to Work

Early in my career, I once bought a $600 espresso machine thinking this and great snacks were the keys to employee retention and satisfaction. As a more seasoned leader, I cringe that I ever thought something so foolish....

Why Every Company Will Need Good ESG Reporting

By Michael Diegelmann - cometis AG

It is five minutes to midnight, at least when it comes to sustainability and corporate reporting. We are living in a time where demands from several stakeholder groups – be it NGOs, customers, investors or governments – have never been higher. To give you an example: no one wants to buy a T-shirt that has been...

How to Maintain and Build Brand Awareness and Market Share During a Recession

By Lauren Reed - REED

Realign Your Goals with the Issues at Hand

In a recession, it’s common to put on the brakes, forget about your long-term plans and cut back spending to save as much as you can. However, if not done strategically, this short-term gain can create long-term pain, and any immediate savings are simply an illusion when you look at the overall business outlook. ...

Announcing Layoffs: Treat It Like Crisis to Minimize Reputation Loss

By Bob Brady - Xenophon Strategies, Inc.

When the News Are in the News

In recent months, many companies worldwide, especially social media and tech-based companies, have cut their workforces citing inflation, the ever-looming recession and loss in revenue as the chief reasons to blame....

Top Five 2022 Corporate Crises – And The Lessons Learned

By Nick Leighton - NettResults Middle East

Better.com

Every year, hundreds of companies face major scandals and crises that require a significant amount of damage control. There is a lot that PR and marketing professionals can learn from these situations and the selected response. Here are some of the top five corporate crises from 2022 and key takeaways that every leader can use to...

PR Predictions 2023: Tougher Markets, More Strategic Roles and New Opportunities Await Communicators

By Gábor Jelinek

Ethics and transparency, AI and innovations, ESG agenda and constant crisis mode – these are some of the key trends that will shape 2023 for brands and communicators, say PRGN’s leading global communications experts in our annual collection of PR predictions....

Holidays of The World: A Communicator’s Guide for Cultural Diversity

By Nick Leighton - NettResults Middle East

1. Don’t Assume Every Holiday is Observed the Same Way

In an increasingly connected world, it’s critical for public relations, marketing, and communications specialists to understand the dynamics that exist when communicating across cultural lines. Throughout the year, billions of people celebrate hundreds of holidays, religious events, and festivals. Communications specialists need to understand how to effectively navigate and understand holidays of the world, especially when...

Signs to Watch When Selecting the Matching Influencer for Your Brand

By Natalie Ghidotti - Ghidotti

Understand Your Relationship Goals

In the last two decades, digital advancements have drastically changed the way people select products and services. Newspapers, magazines, TV news and press releases are all still relevant and valuable forms of communication, but social media platforms have had an explosive impact on an entire generation and offer more contemporary tools to connect with your audiences....

What Your CEO Needs to Know About Podcasting

By Mac Prichard

...

Global Stagflation and Economic Recovery, Greenwashing vs. Sustainability, and Doing “Better Things” on the Agenda of PRGN Asia Summit

By Gabor Jelinek

For the first time in three decades of bi-annual member meetings behind closed doors, the Public Relations Global Network is opening parts of its upcoming member agency conference in Singapore to external guests who can follow online the discussion of keynote speakers and PRGN experts on Oct. 12, 2022....

How to Build Successful Communications Plans for 2023

By Valentina Giacaman - RumboCierto Comunicaciones

Be empathetic:

The past few years have brought previously unseen challenges for societies globally – pandemic, war, inflation and increasing social demands and tensions. Communications professionals will have to take these new factors into account when advising their clients on day-to-day activities as well as when drafting communications plans. ...

How to Pitch PR to C-Suite Leadership

By Amanda Hill - Three Box Strategic Communications

Demonstrate You Know The Customer

In 2019, I wrote a piece for Forbes called “Don’t Go Dark in a Downturn.” In the article, I shared how to leverage marketing and PR during enduring times, such as a recession. Luckily, the advice still held true for 2020 and beyond....

Three Signals That Tell Your Company Builds the Right Employer Culture

By Gabrielle Vermeulen - Two cents

Communicate transparently in good and bad times

It is no secret that a positive employer culture and an appealing, transparent work atmosphere are more than ever essential conditions for accepting a job offer. Of course, an employee must be paid a fair wage for the work he or she does, but it is not only the amount of the salary that matters. Employees...

The Key to Building Winning Brands Today and Tomorrow

By Andy See Teong Leng - Perspective Strategies

1. Why is this important to us?

It is without a doubt that businesses and brands need to reinvent and reimagine for the future marketplace. Today, the purpose agenda dominates discussions in boardrooms. Importantly, the ability to communicate our corporate purpose well is very rewarding as it helps build trust and solidify relationships with investors, customers, employees and other key stakeholders....

7 Simple Steps to Developing a Crisis Communications Plan

By Brad Kostka - Roopco

1. Identify Your Crisis Management Team

As the global Covid-19 pandemic has so clearly demonstrated over the past few years, every organization—no matter its size or industry—is vulnerable to the ever-looming threat of a crisis. These threats can range from security breaches and product recalls, to natural disasters and workplace violence incidents. As PR professionals, we understand that a company’s response during...

The People Behind the Brands – Living Happily Ever After

By Alexandra Dinita - Free Communication

The relationship between organizations and professional communicators is a very complex and intimate one. It takes time for both parties to know and understand each other to achieve success. That’s why we should always aim for long-term partnerships, the kind that can be compared to a marriage....

Mastodon: The Social Network Alternative to Twitter?

By Maria Giulia Serazzi and Micael Chimienti - Sound Public Relations

How the Largest Free, Open-Source and Decentralized Microblogging Network in the World Works

As a result of Elon Musk’s interest in acquiring Twitter, and despite some hesitation about the examination of fake accounts, the name of another social network has been bouncing for months, so that it would represent the ethical alternative to the most used microblogging platform to date....

How to Put the Creative Into Public Relations

By Natalie Ghidotti - Ghidotti

1) Pay Attention to Your Landscape: Curiosity Leads to Innovation

The practice of public relations requires a variety of skills: strategy, communication, analytics and creativity. All of these components blend to create a colorful, evocative, engaging and informative landscape. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy cannot...

What is Old is New Again

By David Fuscus - Xenophon Strategies, Inc.

Over the past 20-plus years, no industry has been disrupted more by technology than public relations and communications. At the turn of the millennium, PR was largely earned media, working directly with journalists to spur stories or becoming a trusted source for inclusion in organic articles. Think about it. In 2000, most people got most of...

Five Key Takeaways From Top Brands’ ESG Reports

By Tori Pishkula - Roopco

1. Be Transparent & Clarify Your Goals

Over the past few years, companies have been ramping up their efforts to create a more sustainable planet. This includes everything from reducing waste at manufacturing plants, finding innovative ways to cut back on plastic use, and even devoting time to giving back to the community....

How Companies Should Prepare – and Why Start Now – for A Successful CES 2023

By Jim Bianchi

1. Look back at CES’s past

Believe it or not, it’s time to start thinking about your company’s plans for CES 2023. ...

At PRGN Deep Relationships and Trust Result in Great Service – President’s Q&A

By PRGN Admin

At the 30-year anniversary meeting and conference of the Public Relations Global Network (PRGN) in May 2022, member agencies elected David Fuscus to serve as the 32nd President of the global network of independent communications and PR agencies....

An Overlooked and Undervalued PR Tip

By Anne Buchanan - Buchanan Public Relations & Communications

The strongest PR tip I have to offer is neither glamorous nor original – but it has stood the test of time. Become a regular consumer of news....

Dissolving the Myth: How Public Relations Helps Brands Sell

By Brad Kostka - Roopco

Why Public Relations Continues To Be So Effective

Every organization, business and brand relies heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations (PR), brands gain access to a powerful tool that can help them reach their goals—from building greater brand awareness...

What is Good Corporate Citizenship?

By Scott Hanson - HMA Public Relations

Community Organizations – Business

Being a good corporate citizen should be a part of every organization’s overall strategy. It starts at the top and isn’t something that should be approached in a haphazard way....

New EU Sustainability Reporting Rules Ask EU and U.S. Companies for More Data on Operations

By Michael Diegelmann - cometis AG

Lessons for the U.S.

The Sustainable Finance Disclosure Regulation (SFDR) by the European Union points to a dilemma that financial market participants (FMPs) might also face in the U.S. If FMPs, who primarily focus on small and mid-sized enterprises (SMEs), have to report on the sustainability performance of the companies they work with, they might not be able to gather...

10 Ways to Leverage LinkedIn in B2B Communications

By Natalie Ghidotti - Ghidotti

1. Optimize Personal LinkedIn Pages

Regardless of your industry, social media can be a powerful tool for a company of any size to market its products and services to other businesses. Facebook, Instagram and Twitter might be the most common platforms mentioned in day-to-day interactions, but LinkedIn is the most relevant for B2B communication. A recent survey conducted by HubSpot found...

Five Tips for Giving Media Interviews

By Jasleen Singh and Chiara Parma - Sound Public Relations

1. BE PREPARED

Even managers most prepared to speak in public and to meet the most varied stakeholders are often reluctant to speak with the media and do not know what to do when invited to give a media interview. ...

A Global, European and German Perspective on the Latest ESG Reporting Standards

By Michael Diegelmann - cometis AG

Global ESG standards

Companies are increasingly expected to report in detail and comprehensively on their material, non-financial sustainability information. The pressure comes from various sides, especially from investors and politics. Among current developments making new sustainability reporting standards to become legally binding, the recently created International Sustainability Standards Board (ISSB) and European Corporate Sustainability Reporting Directive (CSRD) should be...

Public Relations Can and Does Change the World

By Ed Stevens - Roopco

What can you do?

Some of the most famous case studies prove how public relations changes behavior. Companies with poor reputations are respected again. Warring factions make peace and live in harmony. Recalled product lines return to the shelf. PR can really does have the power to change the world....

Preparing for the AGM: How to Build a Compelling CEO Speech in Five Steps

By Erin Reese - Roopco

1. Know Your Audience

Congratulations! You’ve been selected to present a keynote speech on your area of expertise. Now comes the hard part — developing a presentation that will effectively engage and resonate with your audience. Whether you’re presenting to an audience of 25 or 2,500, you’ll want to ensure that your keynote speech hits the mark....

Using Blockchain for ESG to Build Trust

By Mark Hazlin - Xenophon Strategies, Inc.

How Does Blockchain Work?

One of the primary problems with ESG reporting is trust. Because there are no universal standards by which companies report their sustainability efforts, investors and stakeholders must rely on the word of the reporting company to a significant degree. ...

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform

By Natalie Ghidotti - Ghidotti

Identify Your Goals for Growth on Social Media

In a digital world, use of social media is no longer optional for your brand to thrive. When approached with a strategic lens, it can boost your brand and expand your market, but that doesn’t all happen overnight. Before diving into a new social media platform, take some time to prepare. Be intentional with your efforts...

Top 5 Corporate Crises in 2021 to Learn From

By Nick Leighton - NettResults Middle East

Remember the saying “There’s no such thing as bad publicity?” Well, that’s not entirely accurate....

Four Ways Businesses Can Leverage Mobile for B2B Marketing

By Brad Kostka - Roopco

It’s no secret that mobile devices have taken the world by storm, with more people communicating and consuming content on them each day. In fact, the average person in the United States spends 5.4 hours on their mobile devices daily....

PR Predictions for 2022 from The Best Comms Pros around The Globe

By Gábor Jelinek

What a year! After 2020 wiped out all the plans people, companies, organizations and governments had made for that year, 2021 continued to surprise us in both good and bad ways. Worldwide rollout of vaccination; bullish stock markets; tourists in space, former presidents sentenced for jail or banned from social media platforms; return of inflation; “red...

5 Outcomes to Expect from Your PR Campaign

By Brianne Miller - Landis Communications Inc. (LCI)

You’ve taken the deep dive and designed a PR campaign that you hope will advance your goals. You’ve planned, organized the team and rallied stakeholders....

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PR Tips & Trends

In a world increasingly aware of

Business environment in Chile

Public Relations in India’s Diverse Market

Business environment in South Korea

Business environment in China

Business environment in Hong Kong

Media Interviews Present Opportunities

Business environment in Israel

Business environment in Tokyo and Japan

1. Define Clear Objectives:

Machine vs. Man: Does AI Efficiency Trump Human Creativity?

1. Enhanced Media Monitoring

The Resurgence of Large-Scale Events

Identifying corporate values from the three pillars of sustainability

Know your plan

What is a values-aligned organization?

How Can My Business Connect with B2B Decision-Makers?

Information is key

Initiating Conversations with Executives

1. PR Monitoring & Analysis Tools

Crafting Messages for the Present and Future

The rise of ESG reporting

Crafting a resilient employer brand

Respond Quickly

Guard Your Mornings

Understand the Vision

Clearly Define your Target Audience and Campaign Goals

Talent Acquisition and Retention

Establishing Connection Through Authenticity

Review strategy, targets and KPIs

Proactive Communications: Stay Ahead with Preventative Measures

1. Create Consistent Brand Messaging

First, you need to understand the complexity of the decision-making process

1. Mitigate Crisis Mode

PR Works to Establish Thought Leadership

1. Is this issue authentic to our brand?

23 bad habits in the boardroom

Capital Markets Thirsty for ESG Data

Firstly, a business should acknowledge the crisis publicly.

Social Media

A New Narrative Anchored on Purpose – The WHY

New White Paper Shares Expert Advice from Around the Globe

Stick to the truth – even if it’s uncomfortable

1. Assess Your Current Brand Position

Know Your Narrator’s Backstory

How would you explain metaverse marketing to someone who has never heard of it?

What is marketing artificial intelligence?

1. Establish KPIs for Your PR Initiatives

How should brands and corporations participate in the conversation when people are sensitive and divided?

1. Connect Meaning to Work

Realign Your Goals with the Issues at Hand

When the News Are in the News

Better.com

1. Don’t Assume Every Holiday is Observed the Same Way

Understand Your Relationship Goals

Be empathetic:

Demonstrate You Know The Customer

Communicate transparently in good and bad times

1. Why is this important to us?

1. Identify Your Crisis Management Team

How the Largest Free, Open-Source and Decentralized Microblogging Network in the World Works

1) Pay Attention to Your Landscape: Curiosity Leads to Innovation

1. Be Transparent & Clarify Your Goals

1. Look back at CES’s past