Every few years, someone declares PR dead. It happened when social media emerged, when content marketing took off and now that AI is reshaping how people find and interact with brands....
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Every few years, someone declares PR dead. It happened when social media emerged, when content marketing took off and now that AI is reshaping how people find and interact with brands....
Continue ReadingOver the past year, public relations professionals have embraced artificial intelligence at high speed. New tools have enabled faster research, quicker content creation, and greater operational efficiency across communications teams....
Continue ReadingPredictions in general are future-oriented statements which try to anticipate upcoming events or situations but obviously cannot be proved in advance. So a prediction always has a strong element of speculation as built-in weakness. In PR, we mean, of course, also future-oriented statements, but with the more or less clear purpose to position the person who...
Continue ReadingIn a marketplace defined by disruption and accelerated change, leaders need more than hindsight—they need foresight. This blog builds on insights shared in the recent PRGN Presents podcast, offering a deeper dive into the trends shaping marketing and communications in 2026....
Continue ReadingLa Inteligencia Artificial (IA), como concepto y desarrollo tecnológico, no representa en sí misma una novedad. Sin embargo, en los últimos años hemos asistido a una evolución acelerada de herramientas generativas que resultan útiles para multitud de tareas, entre ellas, la creación de contenido. Este fenómeno representa un cambio de paradigma....
Continue ReadingThe marketing AI revolution is in the early stages. In order to avoid getting left behind, communications professionals need to be aware of the artificial intelligence (AI) technologies that are available to them, determine which ones can have the greatest impact on their business and start putting them to use....
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